The Role of Intangibles in the Economic Recovery Post-COVID-19 Pandemic
##plugins.themes.bootstrap3.article.main##
The strategic use of intangibles can create unlimited jobs globally. Intangibles are lucrative non-physical assets that every business enjoys but very few utilise effectively. By 2007, early value management studies had proven that businesses with exponential growth had achieved those record performances after shifting their organising models. Today, there is new evidence to support further growth while addressing the societal issue of unemployment. Unemployment in this instance goes beyond the definition used in economics and includes facilitating the ease of an employee’s transition from education to job or from job to job. Creating new jobs is especially important for countries facing tremendous development challenges, exacerbated by the COVID-19 pandemic. According to the International Labour Organization, the world’s job loss due to the pandemic in 2020 was equivalent to 255 million full-time jobs. At the same time, corporations globally have been taking a deeper look at governance practices and are closely examining the impact that commercial strategies have on the environment and society. In addition, the future of work is taking shape as hybrid work from home options are being explored for some roles. While the political and ethical implications of addressing global unemployment cannot be oversimplified, in theory, there can be open accessibility to jobs globally. Today’s availability of education, the relative ease of international trade of services and technological advancement make this possible. This paper shares qualitative research that proposes the role of intangibles in solving unemployment, so a research university might consider furthering this vital work in intangibles.
Downloads
References
-
Haskel, J., Westlake, S., (2017), Capitalism without Capital: The Rise of the Intangible Economy,
Google Scholar
1
-
Lou & Yuan, 2019
Google Scholar
2
-
Fleischman, Richard K., and Thomas N. Tyson. (1993), “Cost Accounting during the Industrial Revolution: The Present State of Historical Knowledge.” The Economic History Review, vol. 46, no. 3, pp. 503–517., www.jstor.org/stable/2598365. Accessed 9 Aug. 2021.
Google Scholar
3
-
https://www.researchgate.net/figure/The-Smile-curve-of-GVCs-Source-Shih-1992_fig1_325274330.
Google Scholar
4
-
Bryan, L. L., Joyce, C. I., (2007), Mobilising Minds: Creating Wealth from Talent in the 21-st Century Organisation.
Google Scholar
5
-
Chen, L. & Shupei, Y., (2019) Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media, Journal of Interactive Advertising, 19:1, 58-73, DOI: 10.1080/15252019.2018.1533501.
Google Scholar
6
-
Garratt, B., (2000), The Twelve Organizational Capabilities: Valuing People at Work.
Google Scholar
7
-
Gershuny, J., Robinson, J.P., (1998) Historical changes in the household division of labor. Demography 25, 537–552. https://doi.org/10.2307/2061320
Google Scholar
8
-
Goldin, C., (2006), The Quiet Revolution That Transformed Women’s Employment, Education, and Family, Ameri.can Economic Review, Vol. 96 No. 2 Richard T. Ely Lecture.
Google Scholar
9
-
Ismail, S., Malone, M. S. and van Geest, Y., (2014), Exponential Organisations: Why New Organisations are Ten Times Better, Faster, and Cheaper Than Yours (and what to Do about It).
Google Scholar
10
-
Kelly, K. (2016), The Inevitable: Understanding the 12 Technological Forces that will Shape our Future.
Google Scholar
11
-
Morgan, J., (2017) The Employee Experience Advantage: How to Win the War for Talent by Giving Employees the Workspaces They Want, the Tools They Need, and a Culture They Can Celebrate.
Google Scholar
12
-
Müller-Stewens, G., (2020), The New Strategist: Shape Your Organisation and Stay Ahead of the Game.
Google Scholar
13
-
Weiss, A., (1992), Million Dollar Consulting: The Professionals Guide to Growing a Practice.
Google Scholar
14
-
https://core.ac.uk/download/pdf/7051857.pdf.
Google Scholar
15
-
https://economictimes.indiatimes.com/news/economy/policy/the-curious-case-of-investment-in-education/articleshow/80306498.cms?from=mdr.
Google Scholar
16
-
https://hireinfluence.com/blog/highest-paid-influencers/
Google Scholar
17
-
https://influencermarketinghub.com/influencer-marketing-2019-benchmark-report/.
Google Scholar
18
-
https://scholar.harvard.edu/files/goldin/files/the_quiet_revolution_that_transformed_womens_employment_education_and_family.pdf.
Google Scholar
19
-
https://www.irishtimes.com/business/technology/facebook-us-settlement-for-moderators-does-not-apply-to-irish-cases-1.4252611.
Google Scholar
20
-
https://www.mcgill.ca/maut/news-current-affairs/moocs/history.
Google Scholar
21
-
https://www.nielsen.com/us/en/insights/article/2009/maximize-the-return-on-your-advertising-spend/.
Google Scholar
22
-
https://www.odgersconnect.com/fileadmin/uploads/ob/Documents/The_Rise_of_Independent_Professional_Work___Changing_Demand_from_European_Employers.pdf.
Google Scholar
23
-
https://www.parliament.uk/globalassets/documents/commons-committees/Exiting-the-European-Union/17-19/Sectoral-Analyses/28-Professional-and-Business-Services-Report-.pdf.
Google Scholar
24
-
https://www.researchgate.net/profile/Colin-Campbell-16/publication/340255557_More_than_meets_the_eye_The_functional_components_underlying_influencer_marketing/links/5eb9fabc92851cd50dab4ad7/More-than-meets-the-eye-The-functional-components-underlying-influencer-marketing.pdf.
Google Scholar
25
-
https://www.researchgate.net/publication/325274330_Trade_in_Intangibles_and_A_Global_Value_Chain-based_Framework_of_International_Trade#pf9.
Google Scholar
26
Most read articles by the same author(s)
-
Patrizia De Corato,
Rhonda A. Best,
The Post-pandemic World of Work: Are We Using the Right Management Tools to Create Value? , European Journal of Business and Management Research: Vol. 8 No. 4 (2023)