Applying Marketing 4.0 in Formal University Enrollment at Vietnamese Universities



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Submitted Dec 2, 2021
Published Feb 10, 2022
10.24018/ejbmr.2022.7.1.1189

Abstract viewed = 231 times

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Research on applying marketing 4.0 to enrollment at universities will help university walls reach students and students more easily. Therefore, this study is conducted to assess the current status of marketing 4.0 factors related to information quality, the quality of the marketing 4.0 system, and the usefulness of the information provided by the school. Survey results with 250 first-year students on SPSS 20 software have shown that the information quality, system quality, and usefulness of information are all rated as average. The results indicate limitations in marketing 4.0 for formal university enrollment in Vietnam. The study also makes some recommendations to help improve the effectiveness of Marketing 4.0 in full-time enrollment at universities in Vietnam.

Keywords: information adoption model, intention to choose a university, Marketing 4.0, Vietnam

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