Theoretical Approach and Analysis of Communication as an Important Factor in Leadership in the Republic of North Macedonia



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Submitted Mar 28, 2022
Published Apr 22, 2022
10.24018/ejbmr.2022.7.2.1381

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The subject of research in this paper is leadership and how communication with all its tools and capabilities "dictates" and sets its modes of action. The research conducts a detailed analysis of how communication tools with their power direct leadership on its path to complete success, thus turning it into transformative leadership, i.e., leadership that can change radically depending on the way communication tools are used. Communication comes down to speaking and listening to others as well as understanding what they are saying is key to achieving successful communication. It is often said that listening is the first language that people develop and as a result, cognitive skills are based on the skill and ability to listen. Leadership, on the other hand, is also a subject around which the visualizations of people who communicate, develop certain relationships, and people who "work" to improve society as a whole are inevitable. Through theoretical analysis and practical research: a survey and interview with the leaders of several companies in the Republic of North Macedonia will be interrogated about whether skillful communication and emotional intelligence should be considered as a strong trump card of a good leader.

Keywords: Communication, Emotional Intelligence, Leadership, Listening

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