Effect of Communication Strategies on the Successful Implementation of Programmes at the International Livestock Research Institute, Kenya



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Submitted Apr 1, 2022
Published Aug 6, 2022
10.24018/ejbmr.2022.7.4.1388

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The communication function in organizations is widely recognized as one of the main factors that contribute to success in the implementation of programmes. This article presents the results of a study conducted to establish the effect of communication strategies on the successful implementation of programmes at ILRI, Kenya. Descriptive and inferential analyses were undertaken based on data gathered from 194 employees involved in the various programmes implemented by the organization. The results obtained suggested that participatory communication strategy, results-driven communication strategy and multi-channeled communication strategy had positive significant effect on the successful implementation of programmes at ILRI, Kenya. The study concluded that communication strategies were a key determinant of successful programme implementation at ILRI and hence, it was necessary for the organization to adopt a blend of communication strategies that enhanced efficient communication in all its operations.

Keywords: Communication strategy, Multi-channeled communication strategy, Non-governmental organizations, Participatory communication strategy, Results-driven communication strategy, Successful programme implementation

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