Organizational Change Management: Leadership Roles in Adapting New Norms



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Submitted Jun 5, 2022
Published Jul 2, 2022
10.24018/ejbmr.2022.7.4.1477

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As the business world changes rapidly today, employees' continuous learning is critical to organizational success, and businesses should transform their capabilities and make learning a strategic priority. To sustain the business, organizations’ leadership should focus on the development of people’s skills and the maintenance of mental health by gradually adopting new techniques that help in transformational change and involve the creation of a new context that can disrupt dominant patterns and allow new ones to emerge using new understanding and acts, such as the digital transformation that accelerated rapidly, especially during the COVID-19 pandemic, putting more pressure on teams and questioning the roles and the importance of the leadership and senior managers during the change process. This paper reviewed the importance of leadership by mentioning Microsoft’s HR strategy, the successful transformation formula in the digital transformation era, and the lack of traditional supervision.

Keywords: Change Management Digital Transformation Leadership Organizational Behavior Strategy Team Performance

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