Impact of Total Quality Management (TQM) on the Competitive Priorities of Lebanese Industries


  •   Ahmad Houssami Jbeily


Total Quality Management (TQM) techniques significantly impact the competitive priority in terms of cost, quality, time, and innovation of Lebanese businesses. Changing an organization's operational strategy is highly dependent on top management commitment as changing employees' behavior is challenging without the cooperation of the business's senior management. Both descriptive and cause-and-effect methods were used in this research, and data was gathered from Lebanon's businesses in May 2022 via a questionnaire. The survey was sent to more than 200 managers and supervisors, but only 184 answered. First, a correlation between variables was established and then a hypothesis was evaluated using multiple regressions to determine the tool's validity and reliability. According to the findings, Lebanese enterprises strongly apply TQM and competitive priority factors, and these variables have significant correlations. The competitive goals of Lebanese enterprises are also influenced by top management commitment, employee training, engagement, and continuous improvement.

Keywords: Continuous Improvement, Employee Engagement, Employee Training, Top Management Commitment, Total Quality Management (TQM) Practices


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How to Cite
Jbeily, A. H. (2022). Impact of Total Quality Management (TQM) on the Competitive Priorities of Lebanese Industries. European Journal of Business and Management Research, 7(4), 313–320.