Assessing The Costs and Benefits of Adopting Solar Energy on The Bottom Line in The Lebanese Foodservice Industry: Owners’ And Managers’ Perspectives

##plugins.themes.bootstrap3.article.main##

  •   Imad Wazni

Abstract

Electricity provides various benefits to the economy, including the availability of electrical gadgets and improved lighting. Therefore, the loss of power is seen as a major setback, particularly in Lebanon. It would be incredibly challenging to provide modern energy such as electricity to light a room, cook a meal, or operate a restaurant. Restaurants in Lebanon either lack access to or cannot afford to pay for reliable sources of electricity. This means that individuals in Lebanon are able to pay for and make use of the newly accessible electricity. Convenience sampling is used when a researcher has ready access to the population from which to draw a sample. A wide range of managers participated in this poll. In Lebanese settings, only 300 out of 350 requested survey participants showed up. People who care about the environment are more likely to buy renewable energy. In general, advocates for the use of renewable energy sources tend to be those who are environmentally sensitive and who feel a personal commitment to safeguarding the earth. Customers' concern for the environment may affect their purchasing decisions, but this effect is likely to be moderated by other factors. Strong environmental values improve a consumer's tendency to purchase eco-friendly goods. Managers who care about doing the right thing are more likely to buy environmentally friendly products. In addition, ecoaware executives are more likely to invest in sustainable power plants. Customers that care about the environment and are knowledgeable about environmental issues are more likely to make purchases that are good for the planet.


Keywords: Cost Concern, Environmental Concern, Environmental Awareness, Government Initiative, Technology Anxiety.

References

Claudy, M. C., & Peterson, M. (2014). Understanding the underutilization of urban bicycle commuting: A behavioral reasoning perspective. Journal of Public Policy & Marketing, 33(2), 173-187.

Castro-Lacouture, D., Ospina-Alvarado, A. M., & Roper, K. O. (2008). AEC+ P+ F integration with green project delivery and lean focus. Journal of Green Building, 3(4), 154-176.

Chandio, A. A., Jiang, Y., Joyo, M. A., & Pickson, R. B. (2018). Research on Factors Influencing Grain Crops Production in Pakistan: An ARDL Approach. European Online Journal of Natural and Social Sciences, 7(3), 538-553.

Darby, I. (1999), ―Why PandG is Linking Brands to Good Causes‖, Marketing (UK), Aug 26, p.7

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS quarterly, 319-340.

Dowling, G. R., & Staelin, R. (1994). A model of perceived risk and intended risk-handling activity. Journal of consumer research, 21(1), 119-134.

George, D., & Mallery, P. (2016). IBM SPSS statistics 23 step by step: A simple guide and reference. Routledge.

Guardiola, S., Gabay, G., & Moskowitz, H. R. (2009). Renewable energy; tapping and typing the citizen's mind. Humanomics, 25(4), 254-267.

Ha, H. Y., & Janda, S. (2012). Predicting consumer intentions to purchase energy-efficient products. Journal of Consumer Marketing, 29(7), 461-469.

Hayat, F., Khan, A. A., & Ashraf, M. A. (2019). Energy planning and sustainable development of Pakistan. International Journal of Energy Sector Management, 13(1), 24-44.

Glatt, S., Helmer, E., Haier, B., Strimenopoulou, F., Price, G., Vajjah, P., Shaw, S., et al. (2017). First‐in‐human randomized study of bimekizumab, a humanized monoclonal antibody and selective dual inhibitor of IL‐17A and IL‐17F, in mild psoriasis. British journal of clinical pharmacology, 83(5), 991-1001.

Ikwaba Paul, D., & Uhomoibhi, J. (2013). Solar electricity generation: issues of development and impact on ICT implementation in Africa. Campus-Wide Information Systems, 31(1), 46-62.

Janssen, M.A. & Jager, W. (2003). Self Organization of Market Dynamics: Consumer Psychology and Social Networks. Artificial Life 9(4):343–56.

Kang, J., Liu, C., & Kim, S. H. (2013). Environmentally sustainable textile and apparel consumption: the role of consumer knowledge, perceived consumer effectiveness and perceived personal relevance. International Journal of Consumer Studies, 37(4), 442-452.

Karekezi, S., Kithyoma, W., & Initiative, E. (2003). Renewable energy development. In workshop on African Energy Experts on Operationalizing the NEPAD Energy Initiative, June (pp. 2-4).

Kardooni, R., Yusoff, S. B., & Kari, F. B. (2016). Renewable energy technology acceptance in Peninsular Malaysia. Energy policy, 88, 1-10.

Kember, D., & Leung, D. Y. (2008). Establishing the validity and reliability of course evaluation questionnaires. Assessment & Evaluation in Higher Education, 33(4), 341-353.

Nijmeijer, K., & Metz, S. (2010). Salinity gradient energy. Sustainability Science and Engineering, 2, 95-139.

Pananond, P., & Zeithaml, C. P. (1998). The international expansion process of MNEs from developing countries: a case study of Thailand's CP Group. Asia Pacific Journal of Management, 15(2), 163-184.

Philippe, A., & Ngobo, P. V. (1999). Assessment of consumer knowledge and its consequences: A multi-component approach. ACR North American Advances.

Spanos, I., Simons, M., & Holmes, K. L. (2005). Cost savings by application of passive solar heating. Structural Survey, 23(2), 111-130.

Solangi, K. H., Kazi, S. N., Luhur, M. R., Badarudin, A., Amiri, A., Sadri, R., Teng, K. H., et al. (2015). A comprehensive review of thermo-physical properties and convective heat transfer to nanofluids. Energy, 89, 1065-1086.

Suki, N. M. (2016). Consumer environmental concern and green product purchase in Malaysia: structural effects of consumption values. Journal of Cleaner Production, 132, 204-214.

Von Borgstede, C., Andersson, M., & Johnsson, F. (2013). Public attitudes to climate change and carbon mitigation— Implications for energy-associated behaviours. Energy Policy, 57, 182-193.

Wang, F., Zhang, J., Mu, W., Fu, Z., & Zhang, X. (2009). Consumers’ perception toward quality and safety of fishery products, Beijing, China. Food control, 20(10), 918-922.

Wilson, C., Crane, L., & Chryssochoidis, G. (2015). Why do homeowners renovate energy efficiently? Contrasting perspectives and implications for policy. Energy Research & Social Science, 7, 12-22.

Downloads

Download data is not yet available.

##plugins.themes.bootstrap3.article.details##

How to Cite
Wazni, I. (2022). Assessing The Costs and Benefits of Adopting Solar Energy on The Bottom Line in The Lebanese Foodservice Industry: Owners’ And Managers’ Perspectives. European Journal of Business and Management Research, 7(5), 133–140. https://doi.org/10.24018/ejbmr.2022.7.5.1638