Covid-19 Opens New Doors in Building Webshops with Extended 5G Services
##plugins.themes.bootstrap3.article.sidebar##
PDF
Submitted Aug 29, 2022
Published Oct 21, 2022
Published Oct 21, 2022
DOI
Abstract viewed = 111 times
Issue
Section
Articles
##plugins.themes.bootstrap3.article.main##
This article provides a two-dimensional approach to webshops. Building a webshop was getting more and more popular during Covid-19. With the technological extension of 5G, e-commerce might gain market share. This study aims to determine if there is a huge gap between the user's exceptions and the developer’s experience. Based on the developer’s experience, marketers prefer price-effective, fast, and cliche-based solutions to enter the online market. In contrast, users want to use comfortable, reliable, and userfriendly platforms. The hypotheses are based on this anomaly, and the research seeks to reveal this by providing useful and practical solutions. The House of Quality (HoQ) model was used to gather, compare, and analyse the expectations of multiple stakeholders. The main goal was to identify the main features driving engagement and trust from the consumer’s point of view. The experts’ roles and the idea were also analysed as an essential pillar of the multiple stakeholders. The main variables were presented in the House of Quality (HoQ) model presented the main variables. The study begins with statistical reasoning of the topic’s relevance and continues with defining critical terms. After analysing focus groups and interview results, the data was entered into the HoQ model, and the dimensions were compared. Conclusions and business recommendations were drawn, such as the possible further directions of the research.
Keywords: Engagement, Quality Function Deployment, Trust, Webshop.
References
Adiandari, A.M., Winatab, H., Fitriandaria, M., Hariguna, T. (2020). Improving the quality of Internet banking services: An implementation of the quality function deployment (QFD) concept. Management Science Letters 10: 1121–1128.
Ahokangas, P., Matinmikko-Blue, M., Yrjola, S., Seppanen, V., Hammainen, H., Jurva, R., Latva-aho, M. (2018). Business Models for Local 5G Micro Operators 2018 IEEE International Symposium on Dynamic Spectrum Access Networks. 1-8.
Baymard Institute, (2021). 46 Cart Abandonment Rate Statistics available: https://baymard.com/lists/cart-abandonment-rate.
Bazilinskyy, P., Dodou, D., de Winte, J. (2019). Survey on eHMI concepts: The effect of text, color, and perspective. Transportation Research Part F: Traffic Psychology and Behaviour. 67: 175-194.
Chen, B. W., Ji, W., Jiang, F., and S. Rho, S. (2016). QoE-enabled big video streaming for large-scale heterogeneous clients and networks in smart cities. IEEE Access, (4): 97-107.
Chen, H., Abbas, R., Cheng, P., Shirvanimoghaddam, M., Hardjawana, W., Vucetic, B.W. (2018). Ultra-reliable low latency cellular networks: Use cases, challenges and approaches. IEEE Communications Magazine. 56(12): 119-125.
Chou, T.Y (2020) Using FQFD and FGRA to Enhance the Advertising Effectiveness of Cross-Regional E-Commerce Platforms. Mathematics.8(4): 650.
Divyasre, V. S. (2019) “Brand Resonance: Concept and Influence of Relationship Marketing Dimensions with Reference to Online Shopping Portals” Indian Journal of Public Health Research & Development. 10(6):118-122.
Duralia, O. (2020). The Impact of the current crises generated by the Covid-19 pandemic on consumer behaviour. Studies in Business and Economics, 15(2): 85-99.
eCommerceDB (2021). Store ranking & overview. available: https://ecommercedb.com/en/ranking/hu/all.
Eisinger-Balassa, B., Gábora, B. (2014). Az EYOF 2017-ben rejlő potenciál kiaknázása. Nemzetek turizmusa. 228-250.
Eurostat, (2020). E-commerce statistics for individuals. available: https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals.
Fuadah, P. A. T., Prasetio, E. A. (2019) Capturing the Voice of the Customer for Paper-Notebook Product Development. EJBMR, European Journal of Business and Management Research, 4(5): 1-7.
Gyimesi, Á, Tóth, Á. & Wersényi, G. (2022). The Vision that Carries the Digital Transformation on its Back - The Promises of 5G for Sustainability and for the Corporate Sector Focusing on the SMEs in Hungary. International Conference on Applied Research in Management and Economics - ICARME: Rethinking Management and Economics in the (New) 20’s.
Ha, N. T., Nguyen, T. L., Pham, T. V., Nguyen, T. X. (2021). Factors Influencing Online Shopping Intention: An Empirical Study in Vietnam. Journal of Asian Finance, Economics and Business, 8: 1257-1266.
Hartmann, J., Sutcliffe, A., Angeli, A. (2008). Towards a theory of user judgment of aesthetics and user interface quality. ACM Trans Comput.-Hum. Interact. (TOCHI), 15(4): 1-30.
Hongdong, G., Yehong. L., Xinjie, S. and Chen, K.Z. (2021) The role of e-commerce in the urban food system under COVID-19: lessons from China. China Agricultural Economic Review. 13(2): 436-455.
Jagdish, S. (2020). Impact of Covid-19 on consumer behaviour: Will the old habits return or die? Journal of Business Research. 117. 280-283.
Jokinen, JPP, Silvennoinen, J., Kujala, T. (2018). Relating Experience Goals with Visual User Interface Design. Interacting with Computers. 30(5): 378-395. https://doi.org/10.1093/iwc/iwy016.
Kang, J.-Y. M., Johnson, K.K.P., and Wu, J. (2014). Consumer style inventory and intent to social shop online for apparel using social networking sites, Journal of Fashion Marketing and Management, 18(3): 301-320.
Kim, E., Drumwright, M. (2016). Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation. Computers in Human Behavior. 63: 970-979.
Kothary, C. R. (2009). Research Methodology: Methods and Techniques. New Age Publications (Academic).
McKnight, D. H., Choudhury, V., Kacmar, C. (2002). Developing and Validating Trust Measures for e-Commerce: An Integrative Typology. Information Systems Research 13(3): 334-359.
McNeill, P (2006). Research methods. Routledge.
Mitzner, T. L., Rogers, W. A., Fisk, A. D., Boot, W. R., Charness, N., Czaja, S. J., & Sharit, J. (2014, September 7). Predicting older adults’ perceptions about a computer system designed for seniors. Universal Access in the Information Society, 15(2): 271–280. https://doi.org/10.1007/s10209-014-0383-y.
Moorman, C Deshpandé, R., Zaltman, G. (1993). Factors Affecting Trust in Market Research Relationships. Journal of Marketing, 57(1): 81–101.
Padagannavar, P. (2016). Automotive Product Design and Development of Car Dashboard Using Quality Function Deployment. Advances in Automobile Engineering. 5.
Phan, Q. P. T. N., Pham, T., Nguyen, L. H. L. (2020). How to Drive Brand Engagement and eWOM Intention in Social Commerce: A Competitive Strategy for the Emerging Market. Journal of Competitiveness,12(3):136–155.
Prentice, C., Loureiro, S.M.C. (2018). Consumer-based approach to customer engagement – The case of luxury brands. Journal of Retailing and Consumer Services, (43): 325-332.
Raissi, N (2019). Using QFD Method for Assessing Higher Education Programs: An Examination of Key Stakeholders’ Visions. Lecture Notes in Information Systems and Organization: Youcef Baghdadi & Antoine Harfouche (ed.), ICT for a Better Life and a Better World. 83-98, Springer.
ReVelle, J.B. (2001). Quality Function Deployment (QFD). Manufacturing Handbook of Best Practices. 1st edition.Boca Raton. 472.
Roldan-Alvarez, D., Martin, E., Garcia-Herranz, M., Haya, P. A. (2016). Mind the gap: Impact on learnability of user interface design of authoring tools for teachers. International Journal of Human-Computer Studies. 94: 18-34.
Roto, V., Law, E.L.-C., Vermeeren, A., Hoonhout, J. (2011). User experience white paper: Bringing clarity to the concept of user experience. Result from Dagstuhl Seminar on Demarcating User Experience, Wardern, Germany.
Salvendy, G. (2012). Handbook of Human Factors and Ergonomics (fourth ed.), John Wiley & Sons, Inc. Hoboken, New Jersey.
Schmidt, A. (2010). The user experience Libr. J., 135(1): 28-29.
Schmutz, S., Sonderegger, A., Sauer, J. (2019). Easy-to-read language in disability-friendly websites: Effects on non-disabled users. Applied Ergonomics, 74. 97–106. https://doi.org/10.1016/j.apergo.2018.08.013
Siano, A., Conte, F., Amabile, S., Vollero, A., Piciocchi, P. (2016). Communicating Sustainability: An Operational Model for Evaluating Corporate Websites. Sustainability. 2016; 8(9):950. https://doi.org/10.3390/su8090950.
Statista, (2021a). Conversion rate of online shoppers worldwide as of 3rd quarter 2020. available: https://www.statista.com/statistics/439576/online-shopper-conversion-rate-worldwide/.
Statista, (2021b). Number of digital buyers worldwide from 2014 to 2021. available: https://www.statista.com/statistics/251666/number-of-digital-buyers-worldwide/.
Statista, (2021c). Projected revenue growth of selected internet and online service company verticals worldwide from 2019 to 2021. available: https://www.statista.com/statistics/271579/internet-company-vertical-revenue-growth/
Statista, (2021d). Retail e-commerce sales worldwide from 2014 to 2025. available: https://www.statista.com/statistics/379046/worldwide-retail-e-commerce-sales/
Statista, (2021e). Share of population shopping online in Hungary from 2010 to 2021. available: https://www.statista.com/statistics/1095820/online-shopping-rate-in-Hungary/.
Statista, (2022). Do you shop online from domestic and/or foreign webshops? available: https://www.statista.com/statistics/1189209/hungary-covid-19-s-effect-on-online-shopping-behavior/.
Sunarjo, W. A., Nurhayati, S., Muhardono, A. (2021). Consumer Behavior Toward Adoption of Mobile Payment: A Case Study in Indonesia During the COVID-19 Pandemic. Journal of Asian Finance and Economics and Business, 8(4): 581-590.
Thakur, R (2018). Customer engagement and online reviews. Journal of Retailing and Consumer Services, 41: 48-59.
Wongkitrungrueng, A., Assarut, N (2020). The role of live streaming in building consumer trust and engagement with social commerce sellers. Journal of Business Research. 117: 543-556.
Zhang, W., Leng, X., & Liu, S. (2020). Research on mobile impulse purchase intention in the perspective of system users during COVID-19. Personal and Ubiquitous Computing. available: https://doi.org/10.1007/s00779-020-01460-w.
Downloads
Download data is not yet available.
##plugins.themes.bootstrap3.article.details##
How to Cite
Vastag, T., & Eisinger-Balassa, B. (2022). Covid-19 Opens New Doors in Building Webshops with Extended 5G Services. European Journal of Business and Management Research, 7(5), 215–225. https://doi.org/10.24018/ejbmr.2022.7.5.1653
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
