Influence of Engagement Strategies on Employee Retention in Nigeria


  •   Olusoji Damaro Arubayi


This study seeks to assess the influence of engagement strategies on employee retention in Nigeria. Three (3) engagement strategies (meritocracy, employer branding, and succession planning) were assessed on employee retention. The descriptive survey design and primary data (questionnaires) were employed. The questionnaire was administered to 300 employees of oil and gas firms and data obtained were analyzed using both descriptive (mean) and inferential (Spearman Rank Correlation) statistical tools. Findings showed that the meritocracy strategy is the most ranked factor influencing employee retention; this implies that employees in the organization are rewarded on the basis of their contributions and value to the firm, which in turn influences their decision to stay with the organization. More so, while meritocracy is ranked the most significant factor affecting employee retention, it was found that engagement strategies (like employer branding and succession planning) significantly influence employee retention. On the basis of the findings, it was recommended that organizations can adopt meritocracy, employer branding, and succession planning as engagement strategies. For the sake of lucidity, management must communicate their succession planning to the employees and must constantly reward employees on the basis of their contributions to the firm.

Keywords: Engagement Strategies, Employee Retention, Employer Branding, Meritocracy, Succession Planning.


Ashraf, T. & Siddiqui, D.A. (2020). The impact of employee engagement on employee retention: The role of psychological capital, control at work, general well-being and job satisfaction. Human Resource Research4(1), 1-12.

Basbous, O.K. (2011). Antecedents of employee engagement. Master thesis, University of Malaysia.

Bellows, T.J. (2009). Meritocracy and the Singapore political system. Asian Journal of Political Science,17(1), 24-44.

Bluestein, J. (Ed.). (2010). Becoming a win-win teacher: Survival strategies for the beginning educator. London: Corwin Press.

Casceo, F.W. (2006). Managing human resources: New Delhi: Tata McGraw-Hill Publishers Limited.

Chandra, J.J. (2019). How can employee engagement affect employee retention and impact upon an organizations performance? A case study on Dublin City University. Retrieved April 9, 2021 from 2019.pdf?sequence=1&isAllowed=y.

Cropanzano, R. & Michell, M. S. (2005). Social exchange theory: An interdisciplinary review. Journal of Management, .31, 874-902.

Erickson, S.L., Weber, M. & Segovia, J. (2011). Using communication theory to analyze corporate reporting strategies. Journal of Business Communication, 48(2), 207-223. doi:10.1177/0021943611399728.

Gilles-Merrick, S. (2018). Employee engagement from the viewpoint of employees in academia. Journal of Management, 1(1), 1-12

Hinkin, T. R. & Tracey, J.B. (2010). The cost of turnover: Cornell Hotel and Restaurant Administration Quarterly, 41(3), 14-21.

Homans, G.C. (1958). Social behavior as exchange. American Journal of Sociology, 63(6), 597-606.

Ivanovic, A. (2007). Dictionary of human resources and personnel management. Great Britain: A & C Black Publishers.

Javed, B. & Jaffar, M. (2019). Impact of succession planning on employee retention. Retrieved September 27, 2021, from 1319437/FULLTEXT01.pdf.

Kennedy, E. &Daim, T. U. (2010). A strategy to assist management in workforce engagement and employee retention in the high tech engineering environment. Retrieved from

Liu, A. (2011). Unraveling the myth of meritocracy within the context of US higher education. Higher Education, 383-397.

Mandhaya, Y (2015). A study of the impact of working environment on retention of employees: With special reference to Automobile sector. Global Management Review,9(4), 116-128.

Markes, S. & Sridevi, M. (2010). Employee engagement: The key to improving performance. International Journal of Business and Management, 5(12), 1833-8119.

Michael, A. & Stephen, T. (2014), Armstrong’s handbook of human resource management, (13th Edition). UK: Ashford color press.

Mitchell, T. R., Holtom, B. C., & Lee, T. W. (2010). How to keep your best employees: Developing an effective retention policy. Academy of Management Executive, 15, 96-108.

Moletsane, M.R. (2017). The impact of employee engagement on organizational productivity: Case study of UVs.Masters thesis Graduate School of Business & Leadership College of Law and Management Studies.

Odiri, V.I.O. (2016a). Motivational incentives and firm’s performance in Nigeria: An empirical analysis. Journal of Academic Research in Economics, Spirut-Haret University, Romania. 8(1), 127-134.

Odiri, V.I.O. (2016b). Participative leadership and organizational performance: An empirical analysis of quoted oil firms on the Nigerian Stock Exchange. Journal of Academic Research in Economics, Spirut-Haret University, Romania, 8(2), 287-293.

Okoro, G.E & Egbunike, P.A. (2016). Cost of peace accounting and national security in Nigeria: Does it really matter? Trends Economics and Management, Faculty of Business and Management, Brno University of Technology, 10(27), 49-56.

Okoro, G.E. & Ihenyen, C.J. (2020). Does earnings management exert pressure on firms’ return on assets and equity? The case of sub-Saharan Africa. Economic Horizons, Faculty of Economics, University of Kragujevac, Serbia, 22(3), 207-218.

Saks, A.M. (2006). Antecedents and consequences of employee engagement. Journal of Managerial Psychology, 21(7), 600-619. doi:10.1108/02683940610690169.

Skarzauskiene, A. (2010). Managing complexity: Systems thinking as a catalyst of the organization performance. Measuring Business Excellence, 14(4), 49–64. doi:10.1108/13683041011093758.

Sullivan, J. (2004, February 23). Eight elements of a successful employment brand. ER Daily.

Theuri, C.N. (2017). Effect of employee engagement on employee retention within an organization (A case study of Peach Consulting Limited). Thesis project submitted to Chandaria School of Business.

Wambui, W.A.A. (2019). Influence of employee engagement on job satisfaction: a case study of M.P Shah Hospital (Thesis). Strathmore University. Retrieved from

Witemeyer, H.A. (2013). Employee engagement construct and investment validation. Georgia State University: University Press.

Yiu, L., & Saner, R. (2014). Talent attrition and retention: Strategic challenges for Indian industries in the next decade. Elite Research Journal of Accounting and Business Management, 2(1), 1-9.


Download data is not yet available.


How to Cite
Arubayi, O. D. (2022). Influence of Engagement Strategies on Employee Retention in Nigeria. European Journal of Business and Management Research, 7(5), 250–254.