A Conceptual Model: Generation Z Cryptocurrency Investors’ Behaviors in the Era of the Covid-19 Pandemic

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  •   Agatha Pricillia Sekar Tamtomo

  •   Nanda Farhanah

  •   Doddy Setiawan

Abstract

This article aims to explain the effect of overconfidence, emotion, and experience on risk perception, using SEM-PLS Method. The expected findings are a negative relationship between overconfidence on risk perception, a positive relationship between emotion on risk perception, also a positive relationship between experience on risk perception. This study explains whether the unusual behaviors of generation Z cryptocurrency investors, during the COVID-19 pandemic, have a correlation with their risk perception. Researchers hope that this research can provide investors and practitioners with an understanding to better understand individual investor interests and consumer behavior toward generation Z cryptocurrency investors in the midst of the Covid-19 pandemic.

Keywords: Cryptocurrency, Emotion, Experience, Overconfidence.

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How to Cite
Tamtomo, A. P. S., Farhanah, N., & Setiawan, D. (2023). A Conceptual Model: Generation Z Cryptocurrency Investors’ Behaviors in the Era of the Covid-19 Pandemic. European Journal of Business and Management Research, 8(1), 112–115. https://doi.org/10.24018/ejbmr.2023.8.1.1783