Innovativeness and Performance: Evidence from Kenyan SMEs



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Submitted Jan 2, 2023
Published Mar 15, 2023
10.24018/ejbmr.2023.8.2.1810

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Entrepreneurship has acknowledged innovation as a force behind successful business operations. As a result, the study explores how innovation affects Kenyan enterprise performance. The primary data used were obtained through surveys given out to respondents. The target population was animal fed manufacturing SMEs and unit of analysis were Owners and directors. Structural equation modeling (SEM) was the analytical technique employed. The findings indicated that innovativeness has a positive and significant impact on company performance. According to the study's findings, innovative businesses perform better. In order to thrive and succeed in the market, the study advises management and business owners of SMEs to foster an innovative culture.
Keywords: Innovativeness Kenya Performance SMEs

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