Development of an Entrepreneurial Business’ (Natural Food’s) Strategic Plan by Shortened Systematic Strategic Planning (SSP) Working Model: Case Study



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Submitted Jan 3, 2023
Published Feb 28, 2023
10.24018/ejbmr.2023.8.1.1811

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As many sources exhort managers to “think strategically,” only a few addresses how to make this happen. Where strategic analysis tools are explained, this is most frequently done conceptually rather than their actual application in strategic planning. Shortened systematic strategic planning (SSP) consists of a pattern of step-wise procedure for straight-forward planning, and the fundamentals involved in any strategic planning project. The use of shortened SSP is more suitable for the development of strategic plans for small- and medium-size businesses (SMEs). SSP has been applied to and tested on different businesses’ subject issue and has been generated by the composition of the cause-and-effect relations of them. The intention here is to provide a new perspective and benefit for the strategic planners by introducing this new systematic methodology and demonstrating its implementation on an entrepreneurial and new business called Natural Food. Accordingly, let shortened version of SSP easily understood and universally applied to any small- and medium-size businesses. Additionally, you are guided how to identify in what circumstances you might use its specific tools and how to target them directly at achieving effective results. The data that are used in this case are fictitious and only help for this study. Though, the given case does not cover all the steps of a typical systematic strategic plan and use all the recommended techniques, it still reflects the basics.
Keywords: Strategy Strategic Management Strategic Planning Systematic Strategic Planning

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