Analysis of the Influence of Financial Literacy on Business Sustainability Through the Utilization of E-Commerce: A Study of MSMEs in the Food and Beverage Industry Sector in Balikpapan City



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Submitted Jan 16, 2023
Published Feb 20, 2023
10.24018/ejbmr.2023.8.1.1829

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The purpose of this study is to obtain empirical evidence of the effect of financial literacy on business continuity, obtain empirical evidence of the effect of financial literacy on e-commerce utilization, obtain empirical evidence of the effect of e-commerce utilization on business continuity and obtain empirical evidence that e-commerce utilization mediates the effect of literacy. finance for the continuity of MSME businesses in the food and beverage industry sector in Balikpapan City. The sample in this study were 104 respondents. Data analysis technique using SEM PLS. The results of the analysis show that financial literacy has a positive effect on business continuity. Utilization of e-commerce has an effect on business continuity in a positive direction.
Keywords: Business Sustainability Financial Literacy Utilization of E-Commerce

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