Proposed Business Improvement after Pandemic: A Case Study of Grand 8 Dental Care
##plugins.themes.bootstrap3.article.main##
Grand 8 Dental Care, a private dental clinic located in Grand Metropolitan Mall Bekasi, West Java. This dental clinic has already established since 2015, but the yearly revenue considered stagnant. This condition worsened in 2020 due to pandemic Covid-19. Even though it had improved in 2021, the numbers have not returned to what they were before the pandemic, and even worsened again in 2022. This research intended to assess external and internal factors that might be affected the stagnant (tend to decrease) revenue. External factors are assessed by analyzing general environment, industry, and competitor. Analyzing Resource, value chain, and VRIO were performed to assess internal factors. Consumer analysis was also performed in this research, and the primary data were collected by distributing the questionnaire to general dental patients in Indonesia as an instrument of quantitative research and performed qualitative research by having observation and in-depth interview with Grand 8 Dental Care owner, employees and existing patients. Secondary data were collected from websites and social media. Result of this research stated that the services provided by Grand 8 to its patients have satisfied their existing patients. But when the qualitative research results were compared to the quantitative ones, it turned out that there were still services that Grand 8 had not provided to be able to increase its revenue. From research result, assessing the external and internal factors, also consumer and competitor analysis, the assessment is continued by analyzing the SWOT of the Grand 8 Dental Care which bring into TOWS analysis to generate business and marketing strategies to improve the revenue of Grand 8 Dental Care. Based on the analysis, the proposed business improvement of Grand 8 Dental Care is to overcome its weaknesses and strengthen the current values to grab the opportunities impacted in revenue increasing. All those strategies will be implemented through marketing mix 4P (Product, Price, Promotion and Place).
Downloads
Download data is not yet available.
References
-
Badan Pusat Statistik (2018). Statistik Gender Tematik, Profil Generasi Milenial Indonesia. Retrieved from: https://www.kemenpppa.go.id/lib/uploads/list/9acde-buku-profil-generasi-milenia.pdf.
Google Scholar
1
-
Creswell, J.W. (2014). Research Design (4th ed.). SAGE Publication Inc.
Google Scholar
2
-
Creswell, J.W., Creswell, J.D. (2018). Research Design (5th ed.). SAGE Publication Inc
Google Scholar
3
-
Hitt, M.A., Ireland, R.D., Hoskisson, R.E. (2015). Strategic Management: Competitiveness and Globalization: Concepts. Cengage Learning.
Google Scholar
4
-
Kotler, P., & Armstrong, G. (2018), Principles of Marketing (17th ed.). Pearson.
Google Scholar
5
-
Kotler, P., & Keller, K. L. (2012). Marketing Management. (14th ed.). Person Education.
Google Scholar
6
-
Ningrum, V., Putri, I.A.P., Ekaputri, A. D. (2014). Young Middle Class Population, Lifestyle and Political Participation: Empirical Evidence from urban cities of Greater Jakarta, Indonesia. Seminar Ilmiah Kependudukan "Kependudukan untuk Pembangunan Pasca; Padjadjaran University, Jatinangor, West Java.
Google Scholar
7
-
Porter, M. E. (1985). Competitive advantage: Creating and sustaining superior performance. Free Press.
Google Scholar
8
-
Porter, M. E. (1980). Competitive strategy: techniques for analyzing industries and competitors. Free Press.
Google Scholar
9
-
Rothaermel, F.T. (2021). Strategic Management. McGraw-Hill Education.
Google Scholar
10
-
Siripipatthanakul, S. (2021). Service quality, patient satisfaction, word-of-mouth, and revisit intention in a dental clinic. Thailand, 5(5), 832-841.
Google Scholar
11
-
Siripipatthanakul, S, & Puttharak, S (2021). Marketing mix analysis in private dental healthcare service sector. International Journal of Trend in Scientific Research and Development, 5(5), 827-831.
Google Scholar
12
-
Suarakarya (2021, Sept 13). 57,6 Persen Penduduk Indonesia Punya Masalah Gigi dan Mulut. Retrieved from: https://suarakarya.co.id/576-persen-penduduk-indonesia-punya-masalah-gigi-dan-mulut/35509/.
Google Scholar
13
-
Vasu, C., Bhushan, A., Chhawchharia, N. (2022). Indonesia Dental Services Market Outlook to 2026F– Driven By Rising Dental Awareness, Lower Dental Services Cost and Government’s Strong Initiatives in Healthcare System. Retrieved from: https://www.kenresearch.com/healthcare/general-healthcare/indonesia-dental-services-market-outlook-to-2026f/588863-91.html?utm_source=Prnewswire&utm_medium=Press%20release&utm_campaign=Ken%20Research#details.
Google Scholar
14
-
Wandebori, H. (2019) Manajemen Strategi dalam Perspektif Indonesia. ITB Press.
Google Scholar
15
-
Widi, S. (2022). Hampir 70% Penduduk Indonesia Punya Jaminan Kesehatan pada 2022. Retrieved from: https://dataindonesia.id/ragam/detail/hampir-70-penduduk-indonesia-punya-jaminan-kesehatan-pada-2022.
Google Scholar
16
Most read articles by the same author(s)
-
Aditia Pramagista,
Harimukti Wandebori,
Propose Business Strategy for Coffee Shop in Indonesia (XYZ Company) , European Journal of Business and Management Research: Vol. 6 No. 1 (2021) -
Rizka Malia Khulda,
Harimukti Wandebori,
Proposed Strategy for Electricity Industry of PT PLN (Persero) Electricity Maintenance Center (PLN Pusharlis) , European Journal of Business and Management Research: Vol. 5 No. 4 (2020) -
Reynaldy Prayogi,
Harimukti Wandebori,
Proposed Strategy for Pharmaceutical Industry (Case Study: PT Bio Farma Persero) , European Journal of Business and Management Research: Vol. 5 No. 5 (2020) -
Takara Tantarto,
Harimukti Wandebori,
Business Strategy Improvement for PT. XYZ to Achieve Competitive Advantage in Construction Industry , European Journal of Business and Management Research: Vol. 5 No. 4 (2020) -
Arifa Amalina Izni,
Harimukti Wandebori,
Proposed Business Strategy for Small Medium Enterprises (SMEs) (Case Study: Rimbang SMEs of Clothing Industry) , European Journal of Business and Management Research: Vol. 5 No. 4 (2020) -
Ignasia Tiffani,
Harimukti Wandebori,
Proposed Restructuring Strategy for Sustainable Future of PT Pos Indonesia , European Journal of Business and Management Research: Vol. 5 No. 4 (2020) -
Nadhira Khairunnisa,
Harimukti Wandebori,
Proposed Business Strategy for Publishing Company (Case Study: CV Gema Usaha in Solo) , European Journal of Business and Management Research: Vol. 5 No. 4 (2020) -
Sitti Annisa Mandasari,
Harimukti Wandebori,
Proposed Strategy for The Development of Turbomachinery Equipment Service in Indonesia (Case Study: PT XYZ) , European Journal of Business and Management Research: Vol. 5 No. 4 (2020) -
Arina Nursyifa,
Harimukti Wandebori,
Proposed Business Strategy for Livestock Company: Study in Cita Poultry Shop Tasikmalaya , European Journal of Business and Management Research: Vol. 5 No. 4 (2020) -
Annisaa Dwi Utami,
Harimukti Wandebori,
Proposed Business and Marketing Strategy for Recovering Kb Kupu-Kupu and Tk Harapan Bunda after Pandemic , European Journal of Business and Management Research: Vol. 8 No. 2 (2023)