Influencing Factors Enhancement Innovation Performance of Rural Tourism in Indonesia



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Submitted Mar 30, 2023
Published May 1, 2023
10.24018/ejbmr.2023.8.3.1939

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Rural tourism starts becoming transition into activity tourism in Indonesia. Various types of innovative goods origin from nature nor created through the hands public become end spear for tour rural to attract local tourists as well as international for come to visit. Manager village tours must start to arrange several strategizes to increase innovation performance from each village tourism in Indonesia. The objective of this study is to know possible factors that increase performance innovation of rural tourism in Indonesia, so it is capable give great attraction for tourists who come to Indonesia. This study was done through village travel in Indonesia by distributing 200 questionnaires involving whole provinces in Indonesia. Data analysis was performed using SEM-PLS. Research results show that innovation capability is one of the supporting factors happening to enhance the performance of village innovation tourism in Indonesia.
Keywords: Innovation Capability Innovation Performance Sustainable Leadership Tourism Sector

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