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Business sustainability is a strategy used by a company to lessen the adverse effects of its operations on the environment in a specific market, and the brewing industry faces significant challenges related to solid waste, water consumption, and CO2 emissions. The Paris Agreement, which aims to lessen CO2 emissions and global warming, was signed by 194 parties (including the European Union and 193 states) in 2016. The question and main aim of this case study are to highlight the ratio of water and beer, how much water is being wasted, how sustainable Carlsberg is in water use, efficient technology, and most importantly water management that does not compromise the quality of the beer. The article also reviews the awareness of the impact of beer production under Carlsberg and its environmental impact on sustainable business. To achieve business sustainability in the future, businesses should consider trade-offs from a variety of angles. This will make it easier to find the best business strategies for maximizing benefits from sustainability-related factors.

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