The Role of Destination Image Mediates the Influence of Tourist Experience and Service Quality on Revisit Intention (Study on Domestic Tourists Tanah Lot Tourism Destination Areas)
##plugins.themes.bootstrap3.article.main##
The increasing number of domestic tourist visits has had a positive influence on tourist destinations in Bali, one of which is the Tanah Lot tourist attraction after two years of the tourism industry being closed due to COVID-19. Tourism Destination Areas Tanah Lot needs to increase the number of visits by providing an experience and good service quality so that tourists intend to visit again. The purpose of this research is to explain the role of destination image in mediating the influence of tourist experience and service quality on Revisit Intentions. This research was conducted at Tanah Lot Tourism Destination Areas. The sample in this study was 200 respondents who were domestic tourists who visited Tanah Lot Tourism Destination Areas using the purposive sampling method. This study uses a tool in the form of a questionnaire that is distributed directly to tourists. The analysis technique used is SEM-PLS. The results of this study indicate that 1) tourist experience has a positive and significant effect on revisit intention, 2) service quality has a positive and significant effect on revisit intention, 3) tourist experience has a positive and significant effect on destination image, 4) service quality has a positive and significant effect on intention revisit, 5) destination image has a positive and significant effect on the revisit intention, 6) destination image is able to partially mediate the effect of tourist experience on the revisit intention, and 7) destination image is able to partially mediate the effect of service quality on the revisit intention. Based on the results of the research, Tanah Lot is able to provide meaningful experiences and is able to provide services accurately so as to increase the revisit intention. There is a need for improvement in tourism management by adding a play area for children, increasing supervision of tourists to maintain cleanliness, and increasing supervision of cleaning duties to maintain the surrounding natural environment
Downloads
References
-
Afwan, M. T., & Santosa, S. B. (2020). Analisis pengaruh kualitas produk, persepsi harga dan kualitas pelayanan terhadap keputusan pembelian dengan citra merek sebagai variabel intervening (Studi pada konsumen mebel madina di kota banjarnegara) [Analysis of the influence of product quality, price perceptions and service quality on purchasing decisions with brand image as an intervening variable (Study on madina furniture consumers in Banjarnegara city)]. Diponegoro Journal of Management, 9(2), 1-10.
Google Scholar
1
-
Anggraeni, P. W. P., Antara, M., & Ratna Sari, N. P. (2022). Pengaruh daya tarik wisata dan citra destinasi terhadap niat berkunjung kembali yang dimediasi oleh memorable tourism experience [The influence of tourist attractiveness and destination image on intention to revisit mediated by memorable tourism experience]. Jurnal Master Pariwisata (JUMPA), 9(1), 179-197.
Google Scholar
2
-
Ardani, W., Rahyuda, K., Giantari, I. G. A. K., & Sukaatmadja, I. P. G. (2020). Supply chain strategy in tourism industry for antecedents and consequences of foreign tourists shopping satisfaction on revisit intention at traditional souvenir market. International Journal of Supply Chain Management, 9(3), 1268-1279.
Google Scholar
3
-
Atmari, N. V., & Putri, V. W. (2021). The effect of tourism experience on revisit intention through destination image and satisfaction. Management Analysis Journal, 10(1), 85-94.
Google Scholar
4
-
Avram, E., & Avasilcai, S. (2014). Business performance measurement in relation to corporate social responsibility: A conceptual model development. Procedia-Social and Behavioral Sciences, 109, 1142-1146.
Google Scholar
5
-
Dagustani, D., Kartini, D., Oesman, Y. M., & Kaltum, U. (2018). Destination image of tourist: Effect of travel motivation and memorable tourism experience. Etikonomi, 17(2), 307-318.
Google Scholar
6
-
Dethan, A. G., Suryawardani, I. G. A. O., & Wiranatha, A. A. (2020). The effect of marketing mix and service quality and satisfaction and revisit intention to Kampung Coklat, Blitar Agency. E-Journal of Tourism. 7(2), 323-348.
Google Scholar
7
-
Fadiryana, N. A., & Chan, S. (2019). Pengaruh destination image dan tourist experience terhadap revisit intention yang dimediasi oleh perceived value pada destinasi wisata halal di Kota Banda Aceh [The influence of destination image and tourist experience on revisit intention is mediated by perceived value in halal tourist destinations in the city of Banda Aceh]. Jurnal Manajemen Inovasi, 10(2),1-23.
Google Scholar
8
-
Gani, A., Mahdzar, M., & M Anuar, N. A. (2019). Visitor’s experiential attributes and revisit intention to Islamic tourism attractions in Malaysia. Journal of Tourism, Hospitality & Culinary Arts (JTHCA), 11(1), 1-12.
Google Scholar
9
-
Ghozali, G. (2014). Structural Equation Modeling, methods alternative with Partial Least Square (PLS), equipped S software Smartplus 3.0. Xlstat 2014 And Warp pls 4.0 (4th ed.). Agency Publisher Diponegoro University Semarang.
Google Scholar
10
-
He, X., & Luo, J. M. (2020). Relationship among travel motivation, satisfaction and revisit intention of skiers: A case study on the tourists of urumqi silk road ski resort. Administrative Sciences, 10(3), 56.
Google Scholar
11
-
Hidayat, T. T. N., Chalil, C., & Sutomo, M. (2017). Pengaruh aksesibilitas dan citra destinasi terhadap niat berkunjung kembali ke Telaga Tambing [The influence of accessibility and destination image on intention to return to Telaga Tambing]. Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT), 3(2), 201-212.
Google Scholar
12
-
Li, T. T., Liu, F., & Soutar, G. N. (2021). Experiences, post-trip destination image, satisfaction and loyalty: A study in an ecotourism context. Journal of Destination Marketing & Management, 19, 100547.
Google Scholar
13
-
Lim, F. L., Chandrawati, N. E., Nugroho, R. N. S., & Hermawan, H. (2021, July). Meningkatkan kualitas pengalaman wisatawan dengan pelayanan kepemanduan dan penerapan protokol kesehatan di desa wisata Nglanggeran–studi pendahuluan [Improving the quality of the tourist experience with guide services and implementing health protocols in the Nglanggeran tourism village – a preliminary study]. UNCLLE (Undergraduate Conference on Language, Literature, and Culture), 1(1), 1-11
Google Scholar
14
-
Luo, J. M., Lam, C. F., & Wang, H. (2021). Exploring the relationship between hedonism, tourist experience, and revisit intention in entertainment destination. Sage Open, 11(4), 1-11.
Google Scholar
15
-
Mayasari, N. P., & Artanti, Y. (2021). Pengaruh creative tourist experience, travel motivation dan perceived risk terhadap revisit intention pada wisata edukasi secara virtual [The influence of creative tourist experience, travel motivation and perceived risk on revisit intention in virtual educational tours]. Business Innovation and Entrepreneurship Journal, 3(3), 186-194.
Google Scholar
16
-
Nazir, M. U., Yasin, I., & Tat, H. H. (2021). Destination image’s mediating role between perceived risks, perceived constraints, and behavioral intention. Heliyon, 7(7), 1-11.
Google Scholar
17
-
Napitupulu, R. O., Suprihartini, L., & Kurniawan, R. (2021). Pengalaman berkunjung, citra destinasi, dan word of mouth yang mempengaruhi terhadap minat berkunjung ulang dengan kepuasan pengunjung sebagai variabel intervening di Pantai Tanjung Siambang [Visiting experience, destination image, and word of mouth that influence intention to revisit with visitor satisfaction as an intervening variable at Tanjung Siambang Beach]. Student Online Journal (SOJ) UMRAH-Ekonomi, 2(2), 1441-1455.
Google Scholar
18
-
Noerhanifati, S., Griandini, D., & Monoarfa, T. A. (2020). Pengaruh citra destinasi wisata dan pengalaman berwisata terhadap intensi mengunjungi kembali pada wisatawan obyek wisata pemandian Air Panas Gunung Torong Kabupaten Pandeglang [The influence of the image of a tourist destination and travel experience on the intention to revisit tourists at the Mount Torong Hot Springs Tourism Object, Pandeglang Regency]. Jurnal Industri Pariwisata, 3(1), 61-73.
Google Scholar
19
-
Nugraha, U., Mardian, R., & Yuliawan, E. (2021). Pengaruh citra pariwisata olahraga terhadap niat melakukan kunjungan ulang yang dimediasi oleh pengalaman wisatawan [The influence of sports tourism image on intention to revisit which is mediated by tourist experience]. Sporta Saintika, 6(1), 63-75.
Google Scholar
20
-
Oktariani, E., & Syafruddin. (2019). Pengaruh service quality dan word of mouth terhadap revisit intention yang dimediasi oleh destination image pada wisata Pantan Terong Aceh Tengah [The effect of service quality and word of mouth on visit intention mediated by destination image in Pantan Eggplant, Central Aceh]. Jurnal Ilmiah Mahasiswa Ekonomi Manajemen, 4(3), 391-408.
Google Scholar
21
-
Prakoso, D. B., Pujiastuti, E. E., & Sadeli, S. (2020). The influence of tourist experience on satisfaction and trust and intentions to revisit. Dialektika: Jurnal Ekonomi dan Ilmu Sosial, 5(2), 185-201.
Google Scholar
22
-
Rismawati, R., & Sitepu, E. S. (2021). The influence of service quality, destination image, and memorable experience on revisit intention with intervening variables of tourist satisfaction. International Journal of Applied Sciences in Tourism and Events, 5(1), 77-87.
Google Scholar
23
-
Sari, W. A., & Najmudin, M. (2021). Pengaruh media sosial, kualitas layanan dan pengalaman wisatawan terhadap minat berkunjung kembali di objek wisata Pulepayung Kabupaten Kulon Progo [The influence of social media, service quality and tourist experience on the intention to return to the Pulepayung tourist attraction in Kulon Progo Regency]. Efektif Jurnal Ekonomi dan Bisnis, 12(1), 49-58.
Google Scholar
24
-
Setiawan, H. (2018). Keterkaitan antara citra destinasi, persepsi nilai pengalaman dan kepuasan wisatawan kuliner [The link between destination image, perceived experience value and culinary tourist satisfaction]. MIX: Jurnal Ilmiah Manajemen, 8(3), 523-540.
Google Scholar
25
-
Sharma, P., & Nayak, J. K. (2019). Understanding memorable tourism experiences as the determinants of tourists’ behaviour. International Journal of Tourism Research, 21(4), 504-518.
Google Scholar
26
-
Sudiarta, I. N., Wirawan, P. E., Astina, I. N. G., & Dewi, I. G. A. M. (2022). Kualitas layanan dan destinasi wisata terhadap kepuasan wisatawan untuk mengunjungi kembali desa wisata [Service quality and tourist destinations on tourist satisfaction to revisit tourist villages]. Journal Of Management And Bussines (JOMB), 4(1), 508-526.
Google Scholar
27
-
Sukaatmadja, I. P. G., & Yasa, N. N. K. (2020). Tourism marketing management. Lakeisha.
Google Scholar
28
-
Susilowati, C., & Sugandini, D. (2018). Perceived value, eWord-of-mouth, traditional word-of-mouth, and perceived quality to destination image of vacation tourists. Review of Integrative Business and Economics Research, 7, 312-321.
Google Scholar
29
-
Tonibun, T., Saparso, S., & Wahyoedi, S. (2021). Kualitas produk dan kualitas layanan terhadap keputusan pembelian yang dimediasi oleh citra merek pada penjualan kendaraan bermotor roda empat [Product quality and service quality on purchasing decisions mediated by brand image on sales of four-wheeled motorized vehicles]. Journal of Management and Bussines (JOMB), 3(2), 113-129.
Google Scholar
30
-
Utami, B. A., & Kafabih, A. (2021). Sektor pariwisata Indonesia di tengah pandemi COVID 19 [Indonesia's tourism sector in the midst of the COVID 19 pandemic]. Jurnal Dinamika Ekonomi Pembangunan, 4(1), 383-389.
Google Scholar
31
-
Wantara, P., & Irawati, S. A. (2021). Relationship and impact of service quality, destination image, on customer satisfaction and revisit intention to Syariah Destination in Madura, Indonesia. European Journal of Business and Management Research, 6(6), 209-215.
Google Scholar
32
-
Wong, J. W. C., & Lai, I. K. W. (2021). Gaming and non-gaming memorable tourism experiences: How do they influence young and mature tourists’ behavioural intentions?. Journal of Destination Marketing & Management, 21, 100642.
Google Scholar
33
-
Zeithaml, V. A., Parasuraman, A., & Berry, L. L. (1990). Delivering quality service: Balancing customer perceptions and expectations. Simon and Schuster.
Google Scholar
34
Most read articles by the same author(s)
-
Ni Wayan Priti Nirmala Dewi,
I Gusti Ayu Ketut Giantari,
The Mediation Role of Customer Satisfaction and Trust in The Effect of Online Shopping Experience on Repurchasing Intention , European Journal of Business and Management Research: Vol. 7 No. 3 (2022) -
I Putu Panji Pradipta,
I Gst. Ayu Ketut Giantari,
I Putu Gde Sukaatmadja,
Ni Made Asti Aksari,
The Role of Differentiation and Innovation Strategies in Mediating the Influence of Industry Competition on Industry Performance (Study on Telecommunications Tower Industry in Indonesia) , European Journal of Business and Management Research: Vol. 8 No. 5 (2023)