Predictors of Church Participation In Effutu Municipality, Ghana: A Marketing Perspective



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Submitted Mar 5, 2020
Published Mar 25, 2020
10.24018/ejbmr.2020.5.2.257

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The budding rate of churches in recent past has been on the rise due to myriad of factors ranging from miracle seeking, economic sustainability and the quest to be different in the wake of competition. A cross-sectional survey was used for the study. The population for the study comprised all church in the Efutu Municipality, totalling 400. A sample size of 292 respondents was selected using convenience sampling technique. Questionnaires were used to elicit information from respondents. Descriptive statistics were used to analyze research objectives while Pearson product moment correlation was used to test the relationship between the variables. The study concludes that; preaching style and branding are significant in increasing church participation. However, physical evidence such as church building, signage and ambience do not influence church participation.

Keywords: church marketing, church branding, faith branding, physical evidence.

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