##plugins.themes.bootstrap3.article.main##

  •   Kristen Nicole Werling

Abstract

This study explores motivating and hindering factors for internal social media usage in organizations using the Theory of Planned Behavior. Organizational communication quality was considered as a unique moderating factor between social norms and usage intention. This qualitative study consists of 16 individual interviewees from 6 different organizations. Findings revealed that motivating factors included improvements to: organizational processes, knowledge management, and communication. Hindering factors included a lack of information concerning the personal benefits. It would seem that the better the communication quality is, the more the perceived social norms of usage is supported and thereby the intention for usage.

Keywords: Theory of Planned Behavior; internal social media; organizational communication quality; communication technologies

References

I. Ajzen, “The theory of planned behavior,” Organizational Behavior and Human Decision Processes, vol. 50, no. 2, pp. 179-211, 1991.

M. Badea, “Social media and organizational communication,” Procedia-Social and Behavioral Sciences, vol. 149, pp. 70-75, 2014.

N. Behringer and K. Sassenberg, “Introducing social media for knowledge management: Determinants of employees’ intentions to adopt new tools,” Computers in Human Behavior, vol. 48, pp. 290-296, 2015.

R. Beck, I. Pahlke and C. Seebach, “Knowledge exchange and symbolic action in social media-enabled electronic networks of practice: A multilevel perspective on knowledge seekers and contributors,” MIS Quarterly, vol. 38, no. 4, pp. 1245-1270, 2014.

S. H. J. Chan and H. Y. I. Lai, “Understanding the link between communication satisfaction, perceived justice and organizational citizenship behavior,” Journal of Business Research, vol. 70, pp. 214-223, 2017.

C. M. Cheung, P.-Y. Chiu and M. K. Lee, “Online social networks: Why do students use facebook?” Computers in Human Behavior, vol. 27, no. 4, pp. 1337-1343, 2011.

R. B. Cialdini, R. R. Reno and C. A. Kallgren, “A focus theory of normative conduct: recycling the concept of norms to reduce littering in public places,” Journal of Personality and Social Psychology, vol. 58, no. 6, pp. 1015-1026, 1990.

R. B. Cialdini and M. R. Trost, “Social influence: Social norms, conformity and compliance,” in The Handbook of Social Psychology D. T. Gilbert, S. T. Fiske and G. Lindzey Eds. New York, NY: McGraw-Hill, 1998, pp. 151-192.

I. Etikan, S. A. Musa and R. S. Alkassim, “Comparison of convenience sampling and purposive sampling,” American Journal of Theoretical and Applied Statistics, vol. 5, no. 1, pp. 1-4, 2016.

N. Eyrich, M. L. Padman and K. D. Sweetser, “PR practitioners’ use of social media tools and communication technology,” Public Relations Review, vol. 34, no. 4, pp. 412-414, 2008.

GlobalWebIndex. “Global Web Index Social Report,” 2018. Retrieved from https://www.globalwebindex.com/reports/social

J. Gochhayat, V. N. Giri and D. Suar “Influence of organizational culture on organizational effectiveness: The mediating role of organizational communication,” Global Business Review, vol. 18, no. 3, pp. 691-702, 2017.

T. Grosser, V. Kidwell and G. Labianca, “Hearing it through the grapevine: Positive and negative workplace gossip,” Organizational Dynamics, vol. 41, pp. 52-61, 2012.

I. Hay Qualitative research methods in human geography 4th ed. Canada: Oxford University Press, 2016.

K. Hutter, J. Hautz, S. Dennhardt and J. Füller, “The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook,” Journal of Product & Brand Management, vol. 22, no. 5/6, pp. 342-351, 2013.

R. P. Jacobson, C. R. Mortensen and R. B. Cialdini, “Bodies obliged and unbound: Differentiated response tendencies for injunctive and descriptive social norms,” Journal of Personality and Social Psychology, vol. 100, no. 3, pp. 433-448, 2011.

J. D. Johnson, W. A. Donohue, C. K. Atkin and S. Johnson, “Differences between formal and informal communication channels,” The Journal of Business Communication, vol. 31, no. 2, pp. 111-122, 1994.

N. S. A. E. Kandlousi, A. J. Ali and A. Abdollahi, “Organizational citizenship behavior in concern of communication satisfaction: The role of the formal and informal communication,” International Journal of Business and Management, vol. 5, no. 10, pp. 51-61, 2010.

E. Karanges, K. Johnston, A. Beatson and I. Lings, “The influence of internal communication on employee engagement: A pilot study,” Public Relations Review, vol. 41, no. 1, pp. 129-131, 2015.

K. Keizer and P. W. Schultz, “Social Norms and Pro‐Environmental Behaviour,” in Environmental psychology: An introduction, 2nd ed., L. Steg & J. de Groot Eds. Hoboken, NJ: John Wiley & Son Ltd., 2019, pp. 179-188.

H. Kim, “Change communication and the use of anonymous social media at work,” Corporate Communications: An International Journal, vol. 24, no. 3, pp. 410-424, 2019.

Y. Kim, M. Kang, E. Lee and S.-U. Yang, “Exploring crisis communication in the internal context of an organization: Examining moderated and mediated effects of employee-organization relationships on crisis outcomes,” Public Relations Review, vol. 45, no. 3, 101777, 2019.

P. M. Leonardi, “Ambient awareness and knowledge acquisition: using social media to learn ‘who knows what’ and ‘who knows whom’,” MIS Quarterly, vol. 39, no. 4, pp. 747-762, 2015.

P. M. Leonardi, “Social media, knowledge sharing, and innovation: Toward a theory of communication visibility,” Information Systems Research, vol. 25, no. 4, pp. 796-816, 2014.

T.-C. Lin and S. Lin, “A tripartite acceptance model for Enterprise 2.0 systems,” Quarterly Review of Business Disciplines, vol. 6, no. 1, pp. 59-78, 2019.

X. Lin, P. R. Spence, T. L. Sellnow and K. A. Lachlan, “Crisis communication, learning and responding: Best practices in social media,” Computers in Human Behavior, vol. 65, pp. 601-605, 2016.

L. R. Men, “Strategic internal communication: Transformational leadership, communication channels, and employee satisfaction,” Management Communication Quarterly, vol. 28, no. 2, pp. 264-284, 2014.

L. R. Men, “The internal communication role of the chief executive officer: Communication channels, style, and effectiveness,” Public Relations Review, vol. 41, no. 4, pp. 461-471, 2015.

L. R. Men and C. A. Yue, “Creating a positive emotional culture: Effect of internal communication and impact on employee supportive behaviors,” Public Relations Review, vol. 45, no. 3, 101764, 2019.

R. Miller and N. Lammas, “Social media and its implications for viral marketing,” Asia Pacific Public Relations Journal, vol. 11, no. 1, pp. 1-9, 2010.

S. A. Moorhead, D. E. Hazlett, L. Harrison, J. K. Carroll, A. Irwin and C. Hoving, “A new dimension of health care: systematic review of the uses, benefits, and limitations of social media for health communication,” Journal of Medical Internet Research, vol. 15, no. 4, 2013.

P. Neves and R. Eisenberger, “Management communication and employee performance: The contribution of perceived organizational support,” Human Performance, vol. 25, no. 5, pp. 452-464, 2012.

D. J. Pauleen and P. Yoong, “Facilitating virtual team relationships via Internet and conventional communication channels,” Internet Research, vol. 11, no. 3, pp. 190-202, 2001.

R. Raina and D. B. Roebuck, “Exploring Cultural Influence on Managerial Communication in Relationship to Job Satisfaction, Organizational Commitment, and the Employees’ Propensity to Leave in the Insurance Sector of India,” International Journal of Business Communication, vol. 53, no. 1, pp. 97-130, 2016.

J. Saldaña, The coding manual for qualitative researchers, 3rd ed. London: Sage Publications Ltd., 2015.

C. Smith and J. A. Wiid, “The characteristics of e-newsletters in predicting higher education institution employees' usage,” Communitas, vol. 24, pp. 1-17, 2019.

C. L. ter Hoeven, C. Stohl, P. Leonardi and M. Stohl, “Assessing Organizational Information Visibility: Development and Validation of the Information Visibility Scale,” Communication Research, 0093650219877093, 2019.

R. Thackeray, B. L. Neiger, C. L. Hanson and J. F. McKenzie, “Enhancing promotional strategies within social marketing programs: use of Web 2.0 social media,” Health Promotion Practice, vol. 9, no. 4, pp. 338-343, 2008.

M. van Vuuren, M. D. de Jong and E. R. Seydel, “Direct and indirect effects of supervisor communication on organizational commitment,” Corporate Communications, vol. 12, no. 2, pp. 116-128, 2007.

V. Vuori and J. Okkonen, “Knowledge sharing motivational factors of using an intra-organizational social media platform,” Journal of Knowledge Management, vol. 16, no. 4, pp. 592-603, 2012.

M. Welch and P. R. Jackson, “Rethinking internal communication: a stakeholder approach,” Corporate Communications, vol. 12, no. 2, pp. 177-198, 2007.

K. Werling, B. Barkela, and A. Fiedler, “Leading by example and expectation: How managers can positively influence employees’ usage of internal communication media,” presented at the International Academy of Business Disciplines 31st Annual Conference, Jacksonville, FL, April 3-5, 2019.

S. Wigley and W. Zhang, “A study of PR practitioners’ use of social media in crisis planning,” Public Relations Journal, vol. 5, no. 3, pp. 1-16, 2011.

X. Zhang, Y. Gao, X. Yan, P. O. de Pablos, Y. Sun and X. Cao, “From e-learning to social-learning: Mapping development of studies on social media-supported knowledge management,” Computers in Human Behavior, vol. 51, pp. 803-811, 2015.

Downloads

Download data is not yet available.

##plugins.themes.bootstrap3.article.details##

How to Cite
Werling, K. (2020). Influencing Factors For Employees’ Usage Intention of Internal Social Media Communication Technologies. European Journal of Business and Management Research, 5(2). https://doi.org/10.24018/ejbmr.2020.5.2.260