Analysing Opportunity for New Established Acne Focused Skincare Brand in Indonesian Beauty Industry
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The idea of this research is to help business people find the business strategy as new entrant in the beauty industry. Research is intended to analyze the environment for new established acne focused skincare brand. This paper presents external analysis consist of Porter’s Five Forces and Customer Analysis that will be concluded with Porter’s Generic Competitive Strategy
References
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Graham, B. and Burns, T. (2005). Acne Vulgaris. Dalam: Graham, B. Brown. Burns, ed. Lecture Notes Dermatologi. Jakarta: Erlangga.
Ministry of Industry of the Republic of Indonesia (2018). Lifestyle Changes Push the Cosmetics Industry
Porter, M. (2008). The Five Competitive Forces That Shape Strategy. Harvard Business Review
Rakesh. (2014). Impact of Demographic Factors on Consumer Behaviour: A Consumer Behaviour Survey in Himachal Pradesh.
Skinstore. (2017). Women’s Face Worth. https://www.skinstore.com/blog/skincare/womens-face-worth-survey-2017/
Sudharmono A. (2009). Laser Skin Resurfacing. Seminar Perspective of Laser Dermatology. Surabaya.
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