•   M. Ilham Muchtar

  •   Abbas ,

  •   Hasan bin Juhanis

  •   Andi Satrianingsih


As the smallest social unit in society, family is the first and foremost cultural environment in the context of developing various norms and behaviours that are considered important for personal, family and community life. In the context of family coaching in certain communities, the approach through sociocultural is considered very effective. The sociocultural approach in fostering family religious values ​​is more accommodating to certain cultural values ​​in an innovative and creative manner without losing substantial aspects of a religion. Family religious guidance in the salt farming community in Jeneponto district uses four model approaches, namely: personal approach, regional approach, traditional approach and linguistic approach. The sociocultural approach is considered effective because it touches the farmers directly without having to get rid of the values ​​of local wisdom that they have been practicing for a long time in their daily lives.  The salt farmers’ community in Jeneponto district is a society from a weak economy group. Low level of education, natural factors that are not fertile, and the absence of irrigation facilities are the reasons in pursuing the profession as a salt farmer so that they have almost no other choice but to be a salt farmer.

Keywords: Sociocultural,, Approach,, Salt Farmer, Community


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How to Cite
Muchtar, M., , A., Juhanis, H., & Satrianingsih, A. (2020). Sociocultural Approach: The Development Of Salt Farmers Community In Jeneponto District Of South Sulawesi. European Journal of Business and Management Research, 5(2). https://doi.org/10.24018/ejbmr.2020.5.2.279