Perceptions about Decision Making in Entrepreneurship from the Perspective of Community Participants in Accra, Ghana



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Submitted Apr 7, 2020
Published May 29, 2020
10.24018/ejbmr.2020.5.3.293

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In this paper, we explored the experiences of twelve (12) community participants in the La Nkwantanang municipality (Accra) on when deciding for entrepreneurial activities. These participants were purposively selected from a previous study on entrepreneurial cognitions. The data was analysed using thematic analysis. The results of the study identified  three major themes; perceptions attached to entrepreneurial activities; perceptions of past entrepreneurial experiences on decisions towards future venture creation; and potential challenges in decision-making for entrepreneurial businesses emerged from the narratives. Implications of the findings are discussed for theory and practice.

Keywords: Entrepreneurial decision making, Entrepreneurial experiences, Perceptions, Ghana

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