Factors Affecting Consumer Buying Behavior For Electronic Notebook



Abstract Views
3820

Downloads
2377

Citations

Share

##plugins.themes.bootstrap3.article.sidebar##

Submitted May 15, 2020
Published Jun 18, 2020
10.24018/ejbmr.2020.5.3.339

Abstract viewed = 3820 times

Table of Contents

##plugins.themes.bootstrap3.article.main##

The purpose of this thesis is to analyze the factors affecting consumer buying behavior for electronic notebook in Pakistan. The vast formulation that has taken place in IT sector followed by many rivals and acquisitions in the market place, lead both practitioners and students to concentrate on the consumer buying behavior and decision making in notebook industry. NDP Group report published in 2003 national computer has, that US was making more money by selling laptops then selling desktop computers. This was the first time US outdated desktop personal computers to the revolutionary notebooks. This research will explain the factors influencing the buying behavior of electronic notebooks. What makes this study different from other is that it discusses the many factors affecting while a consumer is making a notebook purchase. It is found that core technical specifications, band image, price and connectivity, fashion and trends, physical appearance, value function and technology, and remote are the few factors that affect consumers' notebook purchases.

Keywords: Advertising; Brand Loyalty; Consumer Buying Behavior; Fashion; Price; Technology.

Downloads

Download data is not yet available.

References

  1. Blackwell R D, Miniard P W & Engel J F, (2006), Consumer Behavior, Dryden Press International Edition, Fort Worth (10th ed.)
     Google Scholar
  2. Cole, C.A. & Balasabramanian, S.K. (1993), ``Age differences in consumers' search for information: public policy implications'', Journal of Consumer Research, Vol. 20, June, pp. 157-69.
     Google Scholar
  3. Devlin, J., & Azhar, S. (2004). Life would be a lot easier if we were a Kit Kat': Practitioners' views on the challenges of branding financial services successfully. Journal of Brand Management. 12 (1), 12-30.
     Google Scholar
  4. Evans, M., Jamal A. & Foxall, G. (2006), Consumer Behavior, Wiley, Chichester.
     Google Scholar
  5. Gabaix, X & Laibson, D. (2004), “Competition and consumer confusion”’ Harvard University, Department of Economics
     Google Scholar
  6. Jeremy, S. (2007). Ease the Confusion of Buying a Laptop With Several Easy Steps. Retrieved, 22 April 2010 at http://ezinearticles.com/?Ease-the-Confusion-of-Buying-a-Laptop-With-Several-Easy-Steps&id=3124364.
     Google Scholar
  7. Mitchell, V. & Papavassiliou (1997) “Exploring consumer confusion in the watch market”, Marketing Intelligence & Planning Journal, Vol. 15, Issue 4, pp. 164-172
     Google Scholar
  8. Mitchell, V. & Papavassiliou (1999) “Marketing causes and implications of customer confusion”, Journal of Product & Brand Management, Vol. 8, Issue 4, pp. 319-339
     Google Scholar
  9. Nelson, W. (2002), “All Power to the Consumer? Complexity and Choice in Consumers’ Lives”, Journal of Consumer Behavior, 2(2), 185-195.
     Google Scholar
  10. Olshavsky, R.W. & Granbois, D.H. (1979), “Consumer Decision Making – Fact of Fiction?”, Journal of Consumer Research, 6 (September), 93-100.
     Google Scholar
  11. Solomon, M.R., (2009) Consumer Behavior, Buying, Having and Being, Pearson International Edition.
     Google Scholar
  12. Turnbull, P.W., Leek, S. & Ying, G. (2000), “Customer Confusion: The Mobile Phone Market”, Journal of Marketing Management, 16(1-3), 143-163.
     Google Scholar
  13. Zaltman, G. (2003), “How customers think, essential insights into the mind of the market”, “what consumers can’t tell you and competitors don’t know”, Harvard Business School Press
     Google Scholar