##plugins.themes.bootstrap3.article.main##

  •   Sitti Annisa Mandasari

  •   Harimukti Wandebori

Abstract

PT XYZ is one of the companies in Indonesia focusing on heavy rotating equipment, repair and manufacture Not only domestically, the company also plans to expand the business internationally to other countries in South East Asia. By increasing the company’s sales revenue and expanding the market share, PT XYZ might be able to achieve the goal. However, in the sales it is found that the current operational management strategy can no longer sustain profitable and it makes the sales revenue drops for the last two years.
The purpose of this research is to find and identify the strategy of the turbomachinery equipment service business to keep on growing in Indonesia. The conceptual framework used this strategy begins with analyzing the external environment by using PESTLE, Porter’s Five Forces, and competitor analysis. After external analysis, internal analysis is done by analyzing the resources and the value chain. Later on, all of the results will be summarized with a SWOT analysis. The results reveal that the company does not have a coherent business strategy. Thus, it evokes several problems in some internal parts of the company, such as an ineffective marketing strategy and improper resource allocation.
The applied strategy in this research is the differentiation strategy. This differentiation strategy expansion will be the key to support the company’s development in the turbomachinery equipment service market in Indonesia. Meanwhile, the outcome is expected to extend PT XYZ’s market share, product development, and service development later in the future.

Keywords: Turbomachinery, Indonesia, Business Strategy, Differentiation Strategy

References

Armstrong, M. (2009). Armstrong's Handbook of Performance Management: An Evidence-Based Guide to Delivering High Performance. London: Kogan Page.

Council, S. G. (2019). Indonesia Energy Outlook 2019. Jakarta.

David, F. R. (2017). Strategic Management: A Competitive Advantage Approach, Concepts & Cases 16th Edition. New Jersey: Prentice Hall.

Gebauer, H., Gustafsson, A., and Witell, L. (2011). Competitive advantage through service differentation by manufacturing companies. Journal of Business Research, 1270..

Hitt, M. A., Ireland, D., and Hoskisson, R. E. (2011). Strategic Management: Competitiveness and Globalization: Concepts, Ninth Edition. Mason: South-Western Cengage Learning.

Hoque, Z. (2006). Methodological Issues in Accounting Research: Theories and Methods. SpiramusPress.

Ministry of Energy and Mineral Resources of the Republic of Indonesia (2018). Handbook of Energy & Economic Statistic of Indonesia (Final Edition). Jakarta.

XYZ, P. T. (2019, December 20). About Us: XYZ. Retrieved from PT XYZ Official Website

Johnson , G., Scholes, K., and Whittington, R. (2008). Exploring Corporate Strategy (8th Edition). New Jersey: Prentice Hall.

Miltenburg, J. (2005). Manufacturing Strategy: How to Formulate and Implement a Winning Plan, Second Edition. USA: CRC Press.

Porter, M, E. (1995). Toward a New Conception of the Environment-Competitiveness Relationship. Journal of Economic Perspectives, 9(4): 97-118.

Sneed, C. T. and Fairhurst, A. E. (2010). From the boardroom to the farmers' market: Using activity system mapping to explore a farmers' market competitive advantage. Journal of Agriculture, Food Systems, and Community Development, 149.

Ward, P. T., Bickford, D. J., and Leong, G. K. (1996). Configurations of Manufacturing Strategy, Business Strategy, Environment and Structure. Journal of Management, 597.

Wandebori, H. (2019). Manajemen Strategi Dalam Perspektif Indonesia. Bandung: ITB Press.

Weihrich, H. (1982). The TOWS Matrix a Tool for Situational Analysis. Long Range Planning, Vol. 15.

Wheelen, T. L., Hunger, J, D., Hoffman, A, N., and Bamford, C, E. (2015). Strategic Management and Business Policy. Pearson Education.

Downloads

Download data is not yet available.

##plugins.themes.bootstrap3.article.details##

How to Cite
Mandasari, S., & Wandebori, H. (2020). Proposed Strategy for The Development of Turbomachinery Equipment Service in Indonesia (Case Study: PT XYZ). European Journal of Business and Management Research, 5(4). https://doi.org/10.24018/ejbmr.2020.5.4.406