##plugins.themes.bootstrap3.article.main##

  •   Aulia Widya Bestari Wibisono

  •   Deddy Priatmodjo Koesrindartoto

Abstract

With emergence of technological and social change, rivalry between firms in the publishing industry is becoming more intense. Number of publishers in Indonesia keeps increasing, while switching cost of customer is low. ABC Press is a university publisher that has a volatile revenue, where they experienced revenue decrease in 2016 by 1,73% and in 2019 by 19,36%. Besides that, the business also has not grown much, where the average revenue growth from 2015 to 2019 is only 15,93%. ABC Press needs to formulate and reinvent their business strategy and model to improve their performance, remain competitive and sustainable in the publishing industry. This study uses primary data based on interview with three representatives of ABC Press and examine related secondary data to map the current Business Model Canvas (BMC). Then internal and external analysis is carried out to perform SWOT analysis in BMC, followed by strategy and new BMC formulation. To create value innovation, author used Four Action Framework in the strategy formulation. Cost leadership is deemed as the most appropriate business strategy, which demands ABC Press to conduct process innovation through developed production and distribution methods. Meanwhile, long tail business model combined with multi-sided platform is the appropriate business model, where ABC Press needs to focus on offering large range of niche products through their website as their main platform.

Keywords: Publishing industry, Business strategy, Business model, Four Action Framework

References

Pateli, Adamantia G., & George M. Giaglis, “A Methodology for Business Model Evolution: Application in the Mobile Exhibition Industry,” Proceedings of The Second International Conference on Mobile Business – m-Business, pp. 87-102, Vienna, 2003.

Jayani, Dwi H. (September 2019). Berapa Pengguna Internet di Indonesia? [Online]. Avalilable: https://databoks.katadata.co.id/datapublish/2019/09/09/berapa-pengguna-internet-di-indonesia#:~:text=Proyeksi%20Pengguna%20Internet%20di%20Indonesia%202017%2D2023&text=Data%20Statista%202019%20menunjukkan%20pengguna,yang%20sebanyak%2084%20juta%20pengguna. (Accessed: April 17th 2020).

Tian, X., & Bill Martin, “Business Models in Digital Book Publishing: Some Insights from Australia”. Publishing Research Quarterly, pp. 73-88, vol 25, 2009.

Indonesian Publishers Association. (2018). Statistics: Overview of the Indonesian Publishing Industry in 2018. [Online] Available: https://www.ikapi.org/language/en/

Tian, X., & Bill Martin, “Impacting Forces on eBook Business Models Development”. Publishing Research Quarterly, pp. 230-246, vol. 27, 2011.

Xuemei T., Bill Martin, & Hepu Deng, “The Impact of Digitization on Business Models for Publishing”. Journal of Systems and Information Technology, pp. 232 – 250, vol. 10 no. 3, 2008.

Rappa, M. “Managing the Digital Enterprise – Business Models on the Web”, Raleigh: North Carolina State University, 2001.

Johnson, Mark W., Clayton M. Christensen, & Henning Kagermann, Reinventing Your Business Model, Brighton: Harvard Business Review, 2008.

Lee, Ji Hwan., Dong Ik Shin, Yong Se Kim, & Yoo S. Hong, Business Model Design Methodology for Innovative Product – Service Systems: A Strategic and Structured Approach, New York: IEEE Computer Society, 2011.

Osterwalder, A., & Yves Pigneur, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Hoboken: John Wiley & Sons, Inc, 2010.

Hitt, Michael A., R. Duane Ireland., & Robert E. Hoskisson, Strategic Management Competitiveness & Globalization: Concepts and Cases 12e, Bostom: Cengage Learning, 2017.

Asosiasi Penyelenggara Jasa Internet Indonesia (APJII), Survei Nasional Penetrasi Pengguna Internet 2018, APJII, 2019.

Badan Pusat Statistik, Statistik Gender Tematik: Profil Generasi Milenial Indonesia 2018, Jakarta: Kementerian Pemberdayaan Perempuan dan Perlindungan Anak, 2018.

Hauge, Paul, The Business Models Handbook: Templates, theory and Case Studies, London: Kogan Page Limited, 2019.

Wandebori, Harimukti, Manajemen Strategi dalam Perspektif Indonesia: Konsep dan Studi Kasus, Bandung: ITB Press, 2019.

Wheelen, Thomas L., & J. David Hunger, Strategic Management and Business Policy: Toward Global Sustainability, London: Pearson, 2012.

Thompson, John B., Books in the Digital Age: The Transformation of Academic and Higher Education Publishing in Britain and the United States, Cambridge: Polity Press, 2005.

Anderson, Chris, The Long Tail, San Fransisco: WIRED Magazine, 2004.

Anderson, Chris, The Long Tail-Why the Future of Business is Selling Less of More: Longer (New Chapter: The Long Tail of Marketing), Westport: Hyperion, 2008.

Downloads

Download data is not yet available.

##plugins.themes.bootstrap3.article.details##

How to Cite
Wibisono, A. W. B., & Koesrindartoto, D. P. (2020). Business Strategy Formulation for Publishing Company (Case Study: ABC Press). European Journal of Business and Management Research, 5(5). https://doi.org/10.24018/ejbmr.2020.5.5.535