•   Tina C. Touitou


The study focuses on media’s portrayal of homosexuality as a reflection of cultural acceptance in the society. The first representation of gay men in the United States to a national audience occurred in 1967 with the airing of a documentary titled “The Homosexuals,” which is filled with harmful, derogatory stereotypes etc. The fact that homosexual characters were mostly guest stars as opposed to leading characters also suggests that gay activist were taking a less radical approach by attempting to improve acceptance of homosexual. In Nigeria, homosexuality is a taboo, abnormal and not accepted. The media can and has with some degree of success helped break down the cultural taboos associated with sensitive sexual topics and bridge some gaps in our sexual knowledge. The paper adopted empirical secondary data, and employed cultivation theory. It proved that the media have power in shaping people’ believe and perception, and can form or modify the public opinion in different ways depending on what the objective is. For example, Pakistani media influenced the opinion against the Taliban in Swat by repeated telecast of a video clip showing whipping of a woman by a Taliban. Before that, the public opinion over the military action against the Taliban was divided, but repeated telecast of this short video clip changed the public opinion overnight in favor of the government to take action. The paper recommended that the media should take a firm stand, not playing two-edge sword on  the reportage of homosexuality, and should remain a ‘watchdog’ and the ‘mirror’ of the society.

Keywords: Media, Homosexuality, Rape and Cultivation Theory


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How to Cite
Touitou, T. (2020). Media’s Portrayal of Homosexuality and Rape as a Reflection of Cultural Acceptance?. European Journal of Business and Management Research, 5(1). https://doi.org/10.24018/ejbmr.2020.5.1.54