##plugins.themes.bootstrap3.article.main##

  •   Tina C. Touitou

Abstract

The study focuses on media’s portrayal of homosexuality as a reflection of cultural acceptance in the society. The first representation of gay men in the United States to a national audience occurred in 1967 with the airing of a documentary titled “The Homosexuals,” which is filled with harmful, derogatory stereotypes etc. The fact that homosexual characters were mostly guest stars as opposed to leading characters also suggests that gay activist were taking a less radical approach by attempting to improve acceptance of homosexual. In Nigeria, homosexuality is a taboo, abnormal and not accepted. The media can and has with some degree of success helped break down the cultural taboos associated with sensitive sexual topics and bridge some gaps in our sexual knowledge. The paper adopted empirical secondary data, and employed cultivation theory. It proved that the media have power in shaping people’ believe and perception, and can form or modify the public opinion in different ways depending on what the objective is. For example, Pakistani media influenced the opinion against the Taliban in Swat by repeated telecast of a video clip showing whipping of a woman by a Taliban. Before that, the public opinion over the military action against the Taliban was divided, but repeated telecast of this short video clip changed the public opinion overnight in favor of the government to take action. The paper recommended that the media should take a firm stand, not playing two-edge sword on  the reportage of homosexuality, and should remain a ‘watchdog’ and the ‘mirror’ of the society.

Keywords: Media, Homosexuality, Rape and Cultivation Theory

References

Alwood, E. (1996). Straight News: Gays, Lesbians, and the News Media. New York: Columbia University Press.

Bonds-Raacke, J. M., Cady, E. T., Schlegal, R., Harris, R. J., & Firebaugh, L. (2007). Remembering Gay/Lesbian media Characters: Can Ellen and will Improve Attitudes Toward Homosexuals? Journal of Homosexuality, 53 (3), 19-34.

Calzo, J. P. & Ward, M.L. (2009). Media Exposure and Viewers’ Attitudes toward Homosexuality: Evidence for Mainstreaming or Resonance? Journal of Broadcasting Electronic Media, 53 (2), 280-299.

Capsuto, S. (2000). Alternative Channels: The Uncensored Story of Gay and Lesbian Images on Radio and Television. New York: Ballantine Books.

Fisher, D.A., Hill, D., Gruber, E. L. (2007). Gay, Lesbian, and Bisexual Content on Television: A Quantitative Analysis Content on Television: A quantitative Analysis Across two Seasons. Journal of Homosexuality, 52 (3), 167-188.

Gregory M (2012) Journal: homosexuality by Retrieved from www. en/ /Wikipedia/ wiki/ rape ww w. en// wikipedia/ role of media to the society.

Hart, K-P. (2004). We’re here, we’re queer-and We’re better than you: The Representational Superiority of Gay Men to Heterosexuals on Queer Eye for the Straight Guy. Journal of Men’s Studies, 12 (3), 241.

Horton, R. “A gay ‘Gene’? Is Homosexuality Inherited?” Assault on Gay America. Frontline PBS. Jul.1995. Retrieved from: www.pbs.org.

Michele, M (2011). Media’s Influence on Public Perception of Homosexuality Date Accessed: March 6, 2015. Retrieved From: www. JRAD. Com

Netzley, S.b. (2010). Visibility that Demystifies: Gays, Gender, and Sex on Television. Journal of Homosexuality, 57, 968-986 Potter, G. W. & Kappeler, V.E (2006). Constructing Crime: Perspectives on Making News and Social Problems. Long Grove, IL: Waveland Press, Inc.2006. Print.

Rowe, A. (2009). Media’s Portrayal of Homosexuality as a Reflection of Cultural Acceptance Date Accessed: March 6, 2015 Retrieve. www.wikipedia.com , http://en.wikipedia.org/wiki/Cultivation_theory

Schiappa, Edward, [2009] “The Phenomenal Text of “Will & Grace”: Revisiting the Text/ Audience Divide in Popular Culture Criticism.” 23 May 2007. n. page. Web.10 Nov.2009

Rowe [2010] “Media’s Portrayal of homosexuality as a Reflection of Cultural Acceptance” 2010 Retrieved from http://en.wikipedia.org/wiki/Cultivation_theory

Downloads

Download data is not yet available.

##plugins.themes.bootstrap3.article.details##

How to Cite
Touitou, T. (2020). Media’s Portrayal of Homosexuality and Rape as a Reflection of Cultural Acceptance?. European Journal of Business and Management Research, 5(1). https://doi.org/10.24018/ejbmr.2020.5.1.54