Analysis of the Effect of Attitude toward Environment, Perceived Control Behavior and Ecological Packaging on Green Purchase Intention on Packaging Drinking Water (AMDK) Brand Cleo Eco Shape

Analysis of the Effect of Attitude toward Environment, Perceived Control Behavior and Ecological Packaging on Green Purchase Intention on Packaging Drinking Water (AMDK) Brand Cleo Eco Shape

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Submitted Jan 5, 2021
Published Jan 18, 2021
DOI https://doi.org/10.24018/ejbmr.2021.6.1.689
Abstract viewed = 328 times
Issue
Vol. 6 No. 1 (2021)
Section
Articles

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  •   Ahmadian Hafiz

    •    Universitas Mercu Buana Jakarta, Indonesia
  •   Dudi Permana

    •    Universitas Mercu Buana Jakarta, Indonesia

Abstract

This study examines the impact of Attitude toward Environment, Perceive Control Behavior and Ecological Packaging on green purchase intention of Cleo Eco Shape Bottled Drinking Water (AMDK). The population used is all Indonesian citizens who have not bought Cleo Ecoshape brand bottled water products. The sample used was 120 respondents. PLS is used to analyze research data. The results of this study indicate Attitude toward Environment, Perceive Control Behavior and Ecological Packaging have a positive and significant effect on Purchase Intention.


Keywords: Attitude toward Environment, Perceive Control Behaviour, Ecological Packaging, Green Purchase Intention

References

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Rajendran, S. and Wahab, S. N. (2017) ‘Purchasing Intention towards Green Packaged Products : An Exploratory Study among Malaysian Consumers, 3rd International Conference on Advanced Research in Business and Social Sciences 2017 29th to 30th March, 2017, (March), 347–355.

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How to Cite
Hafiz, A., & Permana, D. (2021). Analysis of the Effect of Attitude toward Environment, Perceived Control Behavior and Ecological Packaging on Green Purchase Intention on Packaging Drinking Water (AMDK) Brand Cleo Eco Shape. European Journal of Business and Management Research, 6(1), 87–89. https://doi.org/10.24018/ejbmr.2021.6.1.689