Analysis of the Effect of Attitude toward Environment, Perceived Control Behavior and Ecological Packaging on Green Purchase Intention on Packaging Drinking Water (AMDK) Brand Cleo Eco Shape
##plugins.themes.bootstrap3.article.sidebar##
PDF
Submitted Jan 5, 2021
Published Jan 18, 2021
Published Jan 18, 2021
DOI
Abstract viewed = 66 times
PDF downloaded = 65 times
Issue
Section
Articles
##plugins.themes.bootstrap3.article.main##
This study examines the impact of Attitude toward Environment, Perceive Control Behavior and Ecological Packaging on green purchase intention of Cleo Eco Shape Bottled Drinking Water (AMDK). The population used is all Indonesian citizens who have not bought Cleo Ecoshape brand bottled water products. The sample used was 120 respondents. PLS is used to analyze research data. The results of this study indicate Attitude toward Environment, Perceive Control Behavior and Ecological Packaging have a positive and significant effect on Purchase Intention.
Keywords: Attitude toward Environment, Perceive Control Behaviour, Ecological Packaging, Green Purchase Intention
References
Limbu, Y., Marco W., and Dale L. (2012). Consumers' perceptions of online ethics and its effects on satisfaction and loyalty. Journal of Research in Interactive Marketing, 5(1), 71-89.
Yadav, R., and Pathak G. (2016). Determinants of Consumers Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior. Ecological Economics, 134, 114-122.
Huang, X and Jianping Ge. (2019). Electric vehicle development in Beijing: An analysis of consumer purchase intention. Journal of Cleaner Production, 216, 361-372.
Nguyen, S. H., Dang, A. K., Vu, G. T., Nguyen, C. T., Le, T. H. T., Truong, N. T., and Ho, R. C. M. (2019). Lack of knowledge about sexually transmitted diseases (STDs): Implications for STDs prevention and care among dermatology patients in an urban city in Vietnam. International Journal of Environmental Research and Public Health, 16(6):1-15.
Rajendran, S. and Wahab, S. N. (2017) ‘Purchasing Intention towards Green Packaged Products : An Exploratory Study among Malaysian Consumers, 3rd International Conference on Advanced Research in Business and Social Sciences 2017 29th to 30th March, 2017, (March), 347–355.
Shrestha, S. (2018) ‘Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu’, Journal of Business and Social Sciences Research, 1(1), p. 37. doi: 10.3126/jbssr.v1i1.20948.
Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. 2010. Multivariate Data Analysis: A Global Perspective, New Jersey, Pearson Prentice Hall.
Downloads
Download data is not yet available.
##plugins.themes.bootstrap3.article.details##
How to Cite
Hafiz, A., & Permana, D. (2021). Analysis of the Effect of Attitude toward Environment, Perceived Control Behavior and Ecological Packaging on Green Purchase Intention on Packaging Drinking Water (AMDK) Brand Cleo Eco Shape. European Journal of Business and Management Research, 6(1), 87-89. https://doi.org/10.24018/ejbmr.2021.6.1.689
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
The names and email addresses entered in this journal site will be used exclusively for the stated purposes of this journal and will not be made available for any other purpose or to any other party.
Submission of the manuscript represents that the manuscript has not been published previously and is not considered for publication elsewhere.
