Analysis of the Effect of Attitude toward Environment, Perceived Control Behavior and Ecological Packaging on Green Purchase Intention on Packaging Drinking Water (AMDK) Brand Cleo Eco Shape
##plugins.themes.bootstrap3.article.main##
This study examines the impact of Attitude toward Environment, Perceive Control Behavior and Ecological Packaging on green purchase intention of Cleo Eco Shape Bottled Drinking Water (AMDK). The population used is all Indonesian citizens who have not bought Cleo Ecoshape brand bottled water products. The sample used was 120 respondents. PLS is used to analyze research data. The results of this study indicate Attitude toward Environment, Perceive Control Behavior and Ecological Packaging have a positive and significant effect on Purchase Intention.
Downloads
Download data is not yet available.
References
-
Limbu, Y., Marco W., and Dale L. (2012). Consumers' perceptions of online ethics and its effects on satisfaction and loyalty. Journal of Research in Interactive Marketing, 5(1), 71-89.
Google Scholar
1
-
Yadav, R., and Pathak G. (2016). Determinants of Consumers Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior. Ecological Economics, 134, 114-122.
Google Scholar
2
-
Huang, X and Jianping Ge. (2019). Electric vehicle development in Beijing: An analysis of consumer purchase intention. Journal of Cleaner Production, 216, 361-372.
Google Scholar
3
-
Nguyen, S. H., Dang, A. K., Vu, G. T., Nguyen, C. T., Le, T. H. T., Truong, N. T., and Ho, R. C. M. (2019). Lack of knowledge about sexually transmitted diseases (STDs): Implications for STDs prevention and care among dermatology patients in an urban city in Vietnam. International Journal of Environmental Research and Public Health, 16(6):1-15.
Google Scholar
4
-
Rajendran, S. and Wahab, S. N. (2017) ‘Purchasing Intention towards Green Packaged Products : An Exploratory Study among Malaysian Consumers, 3rd International Conference on Advanced Research in Business and Social Sciences 2017 29th to 30th March, 2017, (March), 347–355.
Google Scholar
5
-
Shrestha, S. (2018) ‘Analysis of Green Marketing Tools towards Consumer Purchase Intention in Kathmandu’, Journal of Business and Social Sciences Research, 1(1), p. 37. doi: 10.3126/jbssr.v1i1.20948.
Google Scholar
6
-
Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. 2010. Multivariate Data Analysis: A Global Perspective, New Jersey, Pearson Prentice Hall.
Google Scholar
7
Most read articles by the same author(s)
-
Zeki Pranata,
Dudi Permana,
Identifying the Role of Brand Loyalty in the Relationship between Brand Awareness, Brand Association and Repurchase Intention , European Journal of Business and Management Research: Vol. 6 No. 1 (2021) -
Rano Rahadian,
Dudi Permana,
The Impact of Non-Performing Loans, Return on Assets, Return on Equity, and Loan to Deposit Ratios on Minimum Capital Adequacy Requirement Based on Commercial Banks for Business Activities (BUKU) I 2015-2020 , European Journal of Business and Management Research: Vol. 6 No. 6 (2021) -
Wahyu Septianti,
Ira Setyawati,
Dudi Permana,
The Effect of Halal Products and Brand Image on Purchasing Decisions with Purchase Interest as Mediating Variables , European Journal of Business and Management Research: Vol. 6 No. 6 (2021) -
Lidia Febrianti,
Dudi Permana,
The Effect of Theory of Planned Behavior and Environmental Concern on The Selection of Merries Brand Baby Diapers , European Journal of Business and Management Research: Vol. 6 No. 1 (2021) -
Yusuf Budiono,
Dudi Permana,
Analysis of Propylene Glycol Raw Supplier Selection using the Analytic Hierarchy Process Method , European Journal of Business and Management Research: Vol. 6 No. 2 (2021)