The Effect of Theory of Planned Behavior and Environmental Concern on The Selection of Merries Brand Baby Diapers
This study analyzes the effect of theory of planned behavior and environmental concern to purchase intentions of diapers “Merries”. The population of this study is mothers who have children that uses diapers and located in DKI Jakarta, with a total sample of 105 respondents. The data analysis method uses Structural Equation Model-Partial Least Square (SEM-PLS). The result of this study indicate is attitude, subjective norm, perceived of behavioral control and environmental concern affect positively but only perceived of behavioral control significantly affect towards purchase intentions.
Anggelina, J., & Japarianto, E. (2014). Analysis of the Influence of Attitudes, Subjective Norms and Perceived Behavioral Control on Purchase Intention of SOGO Department Store Customers at Tunjungan Plaza Surabaya. Marketing strategy Journal, 2(1), 1–7.
Cheung, M. F. Y., & To, W. M. (2016). Service co-creation in social media: An extension of the theory of planned behavior. Computers in Human Behavior, 65, 260–266.
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R.E. (2010). Multivariate Data Analysis. Seventh Edition. Prentice Hall, Upper Saddle River, New Jersey.
Harahap, L. S. (2018). Relationship between Self-Efficacy and Environmental Concerns in Communities Living on the River Deli. Sumatera Utara University.
Hwang, J., Kim, I., & Gulzar, M. A. (2020). Understanding the eco-friendly role of drone food delivery services: Deepening the theory of planned behavior. Sustainability (Switzerland), 12(4), 1–12.
Novita, N. (2020). The Influence of Green Perceived Knowledge and Environmental Concern on Eco-Friendly Behavior in Economics Education Students, University of Lampung (Universitas of Lampung). University of Lampung.
Seni, N. N. A., & Ratnadi, N. M. D. (2017). Theory of Planned Behavior To Predict Investment Intention. E-Journal of Economics and Business, Udayana University, 6(12), 4043–4068.
Verma, V. K., & Chandra, B. (2017). An application of theory of planned behavior to predict young Indian consumers’ green hotel visit intention. Journal of Cleaner Production, 172, 1152–1162.
Wikamorys, D. A., & Rochmach, T. N. (2017). Application of Theory of Planned Behavior in Awakening Patients Intention to Perform Catarct Surgery. Jurnal Administrasi Kesehatan Indonesia, 5(1), 32–40.
Zhou, H., Romero, S. B., & Qin, X. (2016). An extension of the theory of planned behavior to predict pedestrians’ violating crossing behavior using structural equation modeling. Accident Analysis and Prevention, 95, 417–424.