##plugins.themes.bootstrap3.article.main##

This study is part of a thesis that discussed the factors that affect purchasing decision for Samsung smartphone products in Jakarta and the purpose of this study was to analyze in detail the influence of lifestyle on purchasing decision for Samsung brand smartphone products in Jakarta. This study used primary data in the form of the manual questionnaire and distributed randomly in various regions in Jakarta. The method used was judgment sampling which means the respondent was given questions that had been determined by the researchers. The population studied was Samsung Galaxy Note smartphone users in Jakarta. The sample was taken using the Lemeshow formula because the number of Samsung Galaxy Note users was unknown and the results obtained using the Lemeshow formula were 384 people. The results of the study showed that lifestyle had a positive and significant effect on purchasing decision

Downloads

Download data is not yet available.

References

  1. Katadata. (2016). Retrieve from https://databoks.katadata.co.id/datapublish/2016/08/08/pengguna-smartphone-di-indonesia-2016-2019
     Google Scholar
  2. Rosnadi, E. (2014). “Pengaruh Kualitas Produk dan Citra Merek Terhadap Keputusan Pembelian Handphone Merek Samsung Android Pada Mahasiswa Pendidikan Ekonomi Fakultas Ekonomi Universitas Negeri Surabaya.” Jurnal Pendidikan Tata Niaga. Vol. 2, No. 3.
     Google Scholar
  3. Samsung. (2019). Retrieve from https://www.samsung.com/id/aboutsamsung/company/history/
     Google Scholar
  4. Statcounter. (2018). http://gs.statcounter.com/vendor-market-share/mobile/indonesia
     Google Scholar
  5. Hartono, T., Silintowe, Y. B. R. (2018). “Keputusan Pembelian Smartphone oleh Mahasiswa: Kelompok Acuan atau Gaya Hidup?.” Jurnal Bisnis dan Managemen. Vol. 30 (2): 181-197, ISSN 0852-1875 / ISSN (Online) 2549-3787.
     Google Scholar
  6. Fuad, A. (2015). “Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Konsumen Dipurworejo.” Jurnal Manajemen dan Bisnis. Vol. 11, No. 2A.
     Google Scholar
  7. Purba, A.R.J. (2015). “Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Smartphone Berbasis Android.” Jurnal Prodi Manajemen Bisnis. No. 15.04.764.
     Google Scholar
  8. Defriansyah, D., Daud, I., Nailis, W. (2016). “Pengaruh Citra Merek, Harga Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Samsung (Studi Kasus Mahasiswa Universitas Sriwijaya Indralaya).” Jurnal Ilmiah Manajemen Bisnis dan Terapan. Vol. 13, No. 2.
     Google Scholar
  9. Wicaksono, A., Suharyono, dan Pangestuti, E. (2018). “Pengaruh International Brand Image Dan Lifestyle Terhadap Keputusan Pembelian.” Jurnal Administrasi Bisnis (JAB)|Vol. 57 No. 2.
     Google Scholar
  10. Ganlari, D., Deka, Kr. P. dan Duta C. (2016). A Study on Consumer Buying Behavior of Mobile Phones. Journal of Management in Practice Vol. 1, No. 1.
     Google Scholar
  11. Wijonarko, A., Ekowati, T., dan Irawati, D. (2016). “Pengaruh Gaya Hidup Terhadap Keputusan Pembelian Handphone Android (Studi pada Mahasiswa Universitas Muhammadiyah Purworejo).” Jurnal Manajemen dan Bisnis. Vol. 12, No. 2A.
     Google Scholar
  12. Zulfajri, Makmur, dan Hidayat. (2017). “Analisis Pengaruh Citra Merek dan Kualitas Produk Terhadap Keputusan Pembelian Handphone Samsung Di Pelita Ponsel Pasir pengaraian.” Jurnal Mahasiswa Fakultas Ekonomi. Vol. 4, No. 1.
     Google Scholar
  13. Ayodele, A. A., dan Ifeanyichukwu, C. (2016). Factors Influencing Smartphone Purchase Behavior Among Young Adults In Nigeria. International Journal of Recent Scientific Research Research Vol. 7, Issue, 9, pp. 13248-13254.
     Google Scholar
  14. Cahya, E., dan Harti. (2015). “Pengaruh Kualitas Produk dan Harga Terhadap Keputusan Pembelian Smartphone Sony Xperia tipe Z series di counter Insight Plaza Marina Surabaya.” Jurnal Manajemen. Vol. 12, No. 2A.
     Google Scholar
  15. Revita, M. L. D. E., Frimayasa, A., dan Kurniawan, A. (2018). “Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Smartphone Merek Samsung.” Jurnal Penelitian Ilmu Manajemen Vol. 1 No. 1.
     Google Scholar
  16. Lemeshow, S., Hosmer, Jr. D. M., Klar, J., Lwanga S. K. Sample size determination in health studies: a practical manual / S. K. Lwanga and S. Lemeshow, Geneva, Switzerland, 1991, pp. 1-3.
     Google Scholar
  17. Arsita, E. E. (2016). “Pengaruh Kualitas Produk, Kepercayaan Merek, Dan Word of Mouth Terhadap Keputusan Pembelian Smartphone Samsung Di Surabaya.” Jurnal Manajemen. No. 2448.
     Google Scholar
  18. Septiawan, M. (2017). “Influence Brand Image, Advertisement and Quality of Product Toward Consumer Buying Intention (Study Case OPPO Buying Intention UIN Jakarta).” Jurnal Ekonomi dan Bisnis. No.35464.
     Google Scholar
  19. Statistikian. (2012). Retrieve from https://www.statistikian.com/2012/10/uji-reliabilitas-instrumen.html
     Google Scholar
  20. Investopedia. (2019). Retrieve from https://www.investopedia.com/terms/m/mlr.asp
     Google Scholar