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  •   Ching-Kuei Kao

  •   Qi-Qi Chen

  •   Yang Zhong

  •   Peng-Jung Lin

Abstract

In today’s era of advocating green and low carbon, the development of green ships based on new technologies and new energy can improve the status of China’s shipping enterprises in the world. Specifically, such development is of great significance to marine environmental protection and can promote the sustainable development of China’s economy. By referring to relevant literature on green ships, this study summarizes 20 development indicators of green ships as the basis for the questionnaire design. On the basis of the data collected from the questionnaire, the grey relational analysis method is used to extract six key development indicators of green ships. TRIZ analysis is also adopted to establish innovative improvement strategies for each key indicator. Subsequently, the short-, medium-, and long-term development planning of these strategies are summarized according to the order of strategic development. Such strategies are also divided into three development directions according to their content: intelligent systems, incentive systems, and green devices. Therefore, the strategic planning of this study can provide a clear guide for shipping enterprises to develop green ships and allocate resources according to the key indicators of green ships under limited resources, which can serve as the foundation for achieving further successful development in the fiercely competitive domestic and international markets.

Keywords: green ship, key success factor, strategic planning

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How to Cite
Kao, C.-K., Chen, Q.-Q., Zhong, Y., & Lin, P.-J. (2021). Systematic Analysis on Key Success Factors and Strategic Planning of Green Ship Development. European Journal of Business and Management Research, 6(1), 149-157. https://doi.org/10.24018/ejbmr.2021.6.1.743