Research Article

The Effect of Green Human Resources Management on Sustainability Business Companies (Case Study on Employee Claim Department PT. Prudential Life Assurance)

Erfina Tri Wulandari
Mercu Buana University, Indonesia
* Corresponding author
Lenny Christina Nawangsari
Mercu Buana University, Indonesia
DOI icon 10.24018/ejbmr.2021.6.1.745

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Submitted 2021-02-08
Published 2021-02-26

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Article Main Content

The purpose of this research is to measure the impact of Green Human Resources Management towards business sustainability at PT. Prudential Life Assurance. The type of this research is a quantitative research. Analysis of the data used in this study using SEM PLS version 3.2.7. About 94 respondents from Claim Department at PT. Prudential Life Assurance participated in this research. Based on direct impact shows that Green Recruitment, Green Training, Green Compensation and Rewards have brought a positive and significant impact towards business sustainability, however, there is no significant impact for Green Performance Appraisal. Simultaneously, Green Human Resources Management has a positive and significant impact to Business Sustainability at PT. Prudential Life Assurance.

Keywords: Green Human Resources, Green Recruitment, Green Training, Green Performance Appraisal, Green Compensation and Rewards dan Sustainability Business

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