Buddhists’ Motivations for Revisiting Religious Temples in Malaysia


This study aims to unravel the motivations of Malaysian Buddhists in revisiting religious temple. Although there are various sacred sites for Chinese believers, but less writers have tried to draw a systematic research into Chinese religious tourism in Asia. Empirical results from this study discovered that religious value, personal and spiritual growth, as well as the need for social interaction have significant effects on revisit intention. However, the aspects of achievement and cultural value were found to be insignificant. By understanding the underlying motivations, the businessmen and government will be benefited when participating into the religious tourism sector.

  1. Amaro, S., Antunes, A., & Henriques, C. (2018). “A closer look at Santiago de Compostela's pilgrims through the lens of motivations”. Tourism Management, 64, 271-280.  |   Google Scholar
  2. Antunes, A., Amaro, S., & Henriques, C. (2017). “Motivations for Pilgrimage: Why pilgrims travel El Camiño de Santiago”.  |   Google Scholar
  3. Aziz, H. (2001). “The journey: An overview of tourism and travel in the Arab/Islamic context”. In Tourism and the Less Developed World: Issues and Case Studies, UK: CABI Publishing, ch. 10, pp. 151-160.  |   Google Scholar
  4. Bader, M. (2012). “Religious tourism in Jordan: current situation, future developments and prospects: a case study on Islamic and Christian holy sites,” Ph.D. dissertation, Faculty of Mathematics and Geography, Catholic University of Eichstaett-Ingolstadt, Eichstätt, Germany.  |   Google Scholar
  5. Barbeitos, I. M., do Valle, P. O., Guerreiro, M., & Mendes, J. (2014). “Visitors’ Motivations, Satisfaction and Loyalty towards Castro Marim Medieval Fair”. Journal of Spatial and Organizational Dynamics, 2(1), 89-104.  |   Google Scholar
  6. Battour, M. M., Battor, M. M., & Ismail, M. (2012). “The mediating role of tourist satisfaction: A study of Muslim tourists in Malaysia”. Journal of Travel & Tourism Marketing, 29(3), 279-297.  |   Google Scholar
  7. Campón, Ana María, Helena Alves, and José Manuel Hernández (2013). "Loyalty measurement in tourism: A theoretical reflection." In Quantitative methods in tourism economics, Physica, Heidelberg, pp. 13-40.  |   Google Scholar
  8. Cohen, E. (2006). “Religious tourism as an educational experience”. In Tourism, Religion and Spiritual Journeys, 1st ed. New York: Routledge, ch. 6, pp. 78-93.  |   Google Scholar
  9. Davies, D. (1994). Christianity. In Sacred place, New York: Continuum, ch. 2, pp. 33-61.  |   Google Scholar
  10. Division, U. N. S. (2010). “International Recommendations for Tourism Statistics 2008: United Nations Publications”.  |   Google Scholar
  11. Gurung, R. (2016). “Marketing Religious Tourism Destination: Case study: The birth place of Gautama Buddha, Lumbini, Nepal,” Bachelor’s Thesis, Centria University of Applied Sciences. Retrieved from http://www.theseus.fi/handle/10024/114293.  |   Google Scholar
  12. Hair Jr, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2016). A primer on partial least squares structural equation modeling (PLS-SEM): Sage Publications.  |   Google Scholar
  13. Hall, C. M. (2006). “Buddhism, tourism and the middle way”. In Tourism, religion and spiritual journeys, New York: Routledge, ch. 12, pp. 172-185.  |   Google Scholar
  14. Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). “A new criterion for assessing discriminant validity in variance-based structural equation modeling”. Journal of the Academy of Marketing Science, 43(1), 115-135.  |   Google Scholar
  15. Herzberg, F. (1974). Work and The Nature of Man. St Albans, UK: Granada Publishing Ltd.  |   Google Scholar
  16. Hughes, K., Bond, N., & Ballantyne, R. (2013). “Designing and managing interpretive experiences at religious sites: Visitors' perceptions of Canterbury Cathedral”. Tourism Management, 36, 210-220.  |   Google Scholar
  17. Iheanacho, N. N. (2015). “Nigerian praxis of religious tourism and pilgrimage motivations in the globalizing world”. Revista Ciências da Religião-História e Sociedade, 13(1).  |   Google Scholar
  18. Kamarudin, L. M., & Nizam, H. (2013, February). “Islamic Tourism: The Impacts to Malaysia’s Tourism Industry”. Presented at the International Conference of Tourism Development, 397.  |   Google Scholar
  19. Kamenidou, I., & Vourou, R. (2015). “Motivation factors for visiting religious sites: The case of Lesvos Island”. European Journal of Tourism Research, 9, 78.  |   Google Scholar
  20. Konu, H., & Laukkanen, T. (2009). “Roles of motivation factors in predicting tourists’ intentions to make wellbeing holidays—a Finnish case”. Australian & New Zealand Marketing Academy Conference 2009 (ANZMAC 2009).  |   Google Scholar
  21. Luc Vérain. (2015, May). “Tourist Motives, Expectations and Satisfaction” M.S. thesis. Retrieved from http://edepot.wur.nl/343833  |   Google Scholar
  22. Madhu, A., Himanshu, C., & Gaurav, T. (2010). “Enhancing Buddhist tourism in India: an exploratory study”. Worldwide Hospitality and Tourism Themes, 2(5), 477-493.  |   Google Scholar
  23. Musawenkosi, A. L. (2010). “An Investigation of Religious Tourism: A Case Study of Quigney Baptist Church (East London, Eastern Cape, South Africa)”. Faculty of Business, Management Sciences & Law. Walter Sisulu University, East London.  |   Google Scholar
  24. Nieminen, K. (2012). “Religious tourism-a Finnish perspective” M.S. thesis. Haaga-Helia University of Applied Sciences. Retrieved from www.theseus.fi/handle/10024/51755  |   Google Scholar
  25. Olsen, D., & Timothy, D. (2006). “Tourism and religious journeys”. In Tourism, Religion and Spiritual Journeys, 1st ed. New York: Routledge, ch. 1, pp. 1-21.  |   Google Scholar
  26. Özkan, C. (2013). “The Convergence or Divergence of Pilgrimage and Tourism in Modern China”. International Journal of Social Inquiry, 6(2).  |   Google Scholar
  27. Pearce, P. L. (2005). Tourist Behaviour: Themes and Conceptual Schemes, Great Britain: Channel View Publications.  |   Google Scholar
  28. Pew Research Center. (2017, April 5). “Christians remain world's largest religious group, but they are declining in Europe”.  |   Google Scholar
  29. Phan, T. K. L. (2010). “Tourist motivation and activities: a case study of Nha Trang, Vietnam” M.S. thesis, Norwegian College of Fishery Science, University of Tromsø, Norway and Nha Trang  |   Google Scholar
  30. University, Vietnam.  |   Google Scholar
  31. Plante, T. G. (2010). “The Santa Clara Strength of Religious Faith Questionnaire: Assessing faith engagement in a brief and nondenominational manner”. Religions, 1(1), 3-8.  |   Google Scholar
  32. Raj, R., & Griffin, K. (2015). Religious Tourism and Pilgrimage Management: An International Perspective, 2nd ed. United Kingdom: CAB International, ch. 7, pp. 103-116.  |   Google Scholar
  33. Rodriguez, J. (2017). “Cleaning Up Bodhgaya: Conflicts over Development and the Worlding of Buddhism”. City & Society, 29(1), 59-81.  |   Google Scholar
  34. Shafaei, F., & Mohamed, B. (2017). “Malaysia’s branding as an Islamic tourism hub: An assessment”. Geografia-Malaysian Journal of Society and Space, 11(1).  |   Google Scholar
  35. Sharpley, R. (2009). Tourism, religion and spirituality. The Sage handbook of tourism studies, pp. 237-253.  |   Google Scholar
  36. Sharpley, R., & Sundaram, P. (2005). “Tourism: A sacred journey? The case of ashram tourism, India”. International Journal of Tourism Research, 7(3), 161-171.  |   Google Scholar
  37. Vinnie, J., & M., S. G. (2010). “Managing customer experience for spiritual and cultural tourism: an overview”. Worldwide Hospitality and Tourism Themes, 2(5), 467-476.  |   Google Scholar
  38. Wang, W., Chen, J. S., & Huang, K. (2016). “Religious tourist motivation in Buddhist mountain: The case from China”. Asia Pacific Journal of Tourism Research, 21(1), 57-72.  |   Google Scholar
  39. Wong, C. U. I., Ryan, C., & McIntosh, A. (2013). “The Monasteries of Putuoshan, China: Sites of secular or religious tourism?”. Journal of Travel & Tourism Marketing, 30(6), 577-594.  |   Google Scholar
  40. Yoon, Y., & Uysal, M. (2005). “An examination of the effects of motivation and satisfaction on destination loyalty: a structural model”. Tourism Management, 26(1), 45-56.  |   Google Scholar
  41. Yu, W., & Phakdee-auksorn, P. (2016). “Understanding Chinese Tourists’ Motivations for Visiting Buddhism-Related Attractions in Phuket, Thailand”. Journal of International Studies, 6(1), 73-107.  |   Google Scholar


Download data is not yet available.

How to Cite

Shao Zhen, T., Hassan, S. H., & Mohamad, O. (2019). Buddhists’ Motivations for Revisiting Religious Temples in Malaysia. European Journal of Business and Management Research, 4(4). https://doi.org/10.24018/ejbmr.2019.4.4.81

Search Panel

 Teo Shao Zhen
 Google Scholar |   EJBMR Journal

 Siti Hasnah Hassan
 Google Scholar |   EJBMR Journal

 Osman Mohamad
 Google Scholar |   EJBMR Journal