Effect of Strategic Positioning on Organizational Performance of Independent Power Producers in Rwanda A Case Study of Selected IPPs



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Submitted Jul 31, 2019
Published Sep 4, 2019
10.24018/ejbmr.2019.4.5.82

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The purpose of this study was to investigate the effect of strategic positioning on organizational performance of Independent Power Producers in Rwanda with a case study of selected IPPs. Moreover this study sought to determine the effects of differentiation strategy, costing and promotion strategy, perceived quality of service as well as pricing strategy on the performance of selected IPPs in Rwanda.  The related literature review was discussed on the theoretical review on positioning theory, Industrial organizational theory, resource based theory and stakeholder theory; empirical review on done on differentiation positioning, costing and promotion, costing and promotion, perceived quality of service and pricing strategy. It highlighted conceptual framework of strategic positioning on organizational performance.

This study implemented a descriptive research design and data was analyzed using inferential and descriptive statics technique. Primary data was collected using questionnaires from target population thirty respondents who were Board members, executive directors, senior management staff and project managers. A sample of 30 was determined using Yamane’s formula where purposive sampling approach was used for the Board members, Executive directors, senior management staff and Project managers. A questionnaire was utilized to collect the vital data from the respondents; the questionnaires were physically administered to the board of members, Executive directors, senior management staff, and project managers. Data collected was analyzed through SPSS version 21. Data analyzed was reported using frequencies presented in tables, percentages, pie-charts and standard deviation. This study established that differentiation strategy, costing and promotion, perceived quality as well as pricing strategy had positive impact on the organizational performance of Independent Power Producers in Rwanda. It further recommended future researchers to take on more studies in the management aspect of such entities.

 

Keywords: Organizational performance, Strategy, Competitiveness, Profitability

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