Hermawan, F., Karjo, C. H., Hapsari Wijayanti, S., & Napitupulu, B. E. (2023). Characteristics of Gen-Z YouTube Viewers as Potential Consumers for Influencer Marketing. European Journal of Business and Management Research, 8(3), 113–118. https://doi.org/10.24018/ejbmr.2023.8.3.1941