Short Videos, Big Decisions: A Preliminary Study of Tik Tok’s Role in E-Commerce Consumer Behaviour. European Journal of Business and Management Research, [S. l.], v. 8, n. 3, p. 72–81, 2023. DOI: 10.24018/ejbmr.2023.8.3.1951. Disponível em: https://ejbmr.org/index.php/ejbmr/article/view/1951. Acesso em: 13 sep. 2025.