Winarto, L., and A. Wisesa. “Analyzing the Impact of Artificial Intelligence and Sustainability on Gen Z Consumer Purchase Intentions: A Case Study of L’Oréal Cosmetics Indonesia”. European Journal of Business and Management Research, vol. 9, no. 5, Sept. 2024, pp. 16-30, doi:10.24018/ejbmr.2024.9.5.2241.