1.
Winarto L, Wisesa A. Analyzing the Impact of Artificial Intelligence and Sustainability on Gen Z Consumer Purchase Intentions: A Case Study of L’Oréal Cosmetics Indonesia. EJBMR [Internet]. 2024 Sep. 10 [cited 2025 Mar. 19];9(5):16-30. Available from: https://ejbmr.org/index.php/ejbmr/article/view/2241