Mediating Role of Customer Relationship Quality between the Customer Value Co-creation Behavior and Customer Loyalty

Should Your Brand Go Sustainable: The Case of Skincare Brand in Indonesia

Analyzing the Impact of Artificial Intelligence and Sustainability on Gen Z Consumer Purchase Intentions: A Case Study of L’Oréal Cosmetics Indonesia

Influence of Integrated Marketing Communication on Revisit Intention with Visitor Satisfaction as a Mediator

Factors that Influencing Revisit Intention to Japan towards Japanese Culture Enthusiast

The Role of Customer Satisfaction as Mediating Variable on the Effect of Brand Image towards Coffee Shop Customer’s Repurchase Intention