Electronic Word-of-Mouth Analysis and its Impact on Purchase Decisions: Studies on “Millennial and Z” Generation

Mediating Role of Customer Relationship Quality between the Customer Value Co-creation Behavior and Customer Loyalty

Determinants of ICT Adoption in Business for Emerging SME Entrepreneurs in Indonesia

The Effect of Customer Equity on Brand Commitment and Brand Switching on Samsung Smartphone Users

How do Brand Image and Service Quality Influence Tourist Buying Decisions and Satisfaction at Puri Saron Madangan Hotel, Bali, Indonesia

Impact of Digital Advertising Strategies on the Competitive Advantage of SMEs in KSA

A Study on Contributing Factors of IT Outsourcing Satisfaction Financial Service Industry in Hong Kong

Analyzing the Impact of Artificial Intelligence and Sustainability on Gen Z Consumer Purchase Intentions: A Case Study of L’Oréal Cosmetics Indonesia

The Effect of Compensation, Work Environment, and Work Motivation on Employee Productivity